The Best Web Design Company In Denver
In our modern, digital age, if your business doesn't have a functional website, you don't exist. Websites are almost always the first contact point consumers have with your business and if they don't find what they are looking for within seconds, you've missed your chance. Because of the fleeting attention you get from consumers online, your business needs the best web design company in Denver to minimize missed opportunities due to poor user-experience (UX) or search engine compatitibility.
Effective Denver Web Design
As a leading web design company for small and midsized businesses in Denver, the expert staff of FiG Advertising + Marketing writes and design websites with two audiences in mind:
- Human beings
- Search engines
Before focusing on optimizing your website for search engines, we first hone in on the human element of your website. This is referred to as user-experience, or UX, in the industry. Ultimately, if your website doesn't provide what users need, it will quickly become obsolete. By prioritizing UX, we can prevent this for our clients.
User Interface and User Experience
Our Denver web design company relies on our team of UX experts to break your web design down to its most granular elements - the site map, hierarchy of content, placement of calls-to-action, images, videos, and text to cultivate the ideal customer experience for any website visitors. Before designing any pages or generating any mock-ups, our web designers first focus on the user interface (UI) aspects of the website to ensure smooth functionality between all the information that will eventually populate your web pages.
User interface can be thought of as the back-end interactions on your website. From our years of experience as a web design company in Denver, we understand that a beautiful website that fails to function on the back-end serves no one. We rely on industry standards and employ web design best-practices, but our focus on the user-experience doesn't stop there. Once the site is live, we continue to improve upon the user experience by tracking and analyzing how your website visitors interact with the site and making improvements as necessary. This diligent analysis of traffic is just one of the reasons why we are a top web design company in Denver. Our designers prioritize aesthetics, as well as functionality, so that your business is both visually appealing and results-driven.
Denver Web Design For Search Engines
As we design your website with the human experience in mind, we leverage a variety of analytics tools out there to maximize the “findability” of your website and drive more leads to your business through search engines. Our web design company in Denver works with many small businesses in highly competitive spaces and have been tasked with the impossible, only to come out triumphant. Our web design and digital marketing teams don't get caught up in black-hat fads that will eventually harm our client sites in the eyes of leading search engines. Rather, we diligently employ technical SEO best practices in the development and ongoing optimization of our clients' websites.
Analytics and Search Engine Optimization
Our Denver web design experts rely on a plethora of tools to continuously gather and measure data in regards to your website performance. This data provides insights that help us understand how users interact with and navigate through your website. With this valuable data, we can further improve the UI and UX of your website to ultimately lead to more online conversions.
In addition to monitoring the user-experience, we also rely on this data to see how search engines perceive your website. You can have a beautiful and professional looking website, but the aesthetics don’t matter if no one can find the site. Leveraging this data, we can create relevant content that is optimized for both a human reader and search engine bots to maximize performance of your website. You can find out more about our search engine optimization services here.
What Can Our Web Design Company In Denver Offer Your Business?
At the end of the day, your website is your online presence. Your web design should be memorable, informative and easy to use. Our results-driven approach to web design in Denver will ensure your website inspires action and generates qualified leads to support your business goals.
If you’re interested in updating your website or developing a brand new one, contact FiG Advertising + Marketing today to work with an award-winning web design company in Denver.