In spring of 2019, our agency began a partnership with an innovative business called Braincode Centers. Previously named NeurOptimize, Braincode Centers offers cutting edge treatments and non-invasive therapies to support and improve mental health conditions and disorders. Our partnership was kicked off by the creation of a new custom web design in Denver for their business. From there, we have leveraged our expert digital marketing services to further improve the virtual reach of their business. We’re proud to say that we’ve risen to the challenge and achieved great results for our client throughout our partnership.

We are very excited to announce the addition of another client to our agency’s expanding portfolio. FiG has recently started up a partnership with Out of the Blue, a Denver-based commercial custom screen printing shop. This local business specializes in creating customized apparel and promotional products for B2B and B2C purposes. Our partnership began because the folks at Out of the Blue were interested in updating their digital marketing efforts to increase their inbound lead generation. As leading providers of SEO marketing in Denver, our team at FiG were more than happy to offer our digital services to improve the bottom line of Out of the Blue.

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH” ad campaign and pull a few insights you can apply to your own Denver advertising efforts.

COVID-19 is impacting businesses across virtually every industry. Between stay-at-home orders, social distancing, and the resulting economic downturn, marketing has become more important than ever before. If businesses want to stay afloat amid all this turmoil and uncertainty, they’ll need to reevaluate their marketing strategy and look to the professionals for industry insights. During these trying times, top marketing firms in Denver are doing a number of things to ensure their clients still meet their marketing goals. Here are the top three strategies top firms are following. 

2020 has undoubtedly been a trying time for everyone. But now more than ever, brands still need to advertise. And it begs the question: how can I still advertise? We’ve all seen numerous attempts at advertising during this pandemic. Some have been great, some not-so-great, and others, completely tone deaf. During these times, it’s important to learn how to advertise thoughtfully and responsibly. As a media buyer agency, we have a lot of experience in creating thoughtful ads, that’s why we put together some dos and don’ts of crisis advertising.

Social media marketing is an important part of any strong digital advertising strategy. But, it’s not always easy to stay on top of trends. Social media platforms are always evolving and it can feel difficult to navigate the complexities of those social apps. If you’re interested in updating and improving your social media marketing in Denver, our social media experts are here to help.