If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

In spring 2018, one of our long-time clients in downtown Denver sought to branch out into a new business space. Dr. Gregory Funk, owner of Ideal Health Chiropractic, wanted to start a new affiliate business: HopeNWellness. He relied on the expertise of FiG to develop the brand, launch it, and market his business. Our team was excited to start on this affiliate marketing project that would support kids in the area. It’s been over a year since the new business launched and we’re very excited to share our successful results.

We’re absolutely thrilled to talk about our new and very unique partnership! Two Colorado construction companies, Rocky Mountain Excavating (RME) and PLM Asphalt & Concrete, are merging their businesses together. As they offer complementary construction services and have grown significantly over the years, this was a logical next step for them. To ensure a successful merger, the private equity firms who purchased these two organizations sought out the expertise of a market research agency. FiG has been more than happy to share our expertise as these companies come together and reposition within their industry.

The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.

Practically every business has the same goal: improve their ROI. But, it’s easier said than done. Thanks to the rise of technology and improved market accessibility, competition has only gotten stiffer. Search engine optimization (SEO) may have been optional in the past. Not anymore. SEO is an integral part of any marketing strategy and if you want to stay relevant in today’s local market, you need to work with a leading SEO agency in Denver.

FiG is, once again, very excited to announce one of our newest partnerships with Fountainhead Commercial, a commercial real estate brokerage business. Business founder and owner, Lowrey Burnett, has almost 20 years of experience in the real estate industry and has branched out on his own, founding Fountainhead Commercial this year. He was very eager to get their marketing started and approached FiG due to expertise in brand development, Denver web design, search engine optimization, and much more.

When is an advertisement unethical? What does it look like? How should the company be held accountable? It’s tricky to talk about ethics in the modern corporate world. As the ethical nature of a few advertising and marketing tactics are being called into question, we wanted to reflect on the best ethical practices that make an ad agency credible, respectable, and admired.

It’s the most well known fact in the world of business: branding is everything. In our age of misinformation, consumer trust in brands has been waning and it’s up to every business to rebuild that trust in any way they can. Trust-building starts right when the consumer meets your brand and, often, your logo is their first point of contact. Today, more than ever, logo design is imperative to your business success. This means whether you’re starting a local business are rebranding, you need strategic and effective logo creation in Denver.

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