In February of 2018, FiG began a partnership with Ethos General Contractors, a contracting company that focuses on roof repairs, gutter replacement, window contracting and more. Ethos had approached FiG with an interest in expanding their consumer base and we are very proud to report that within just a year and a few months, FiG has generated some significant results for Ethos through extensive search engine optimization (SEO) and other digital marketing strategies. As a leading seo agency in Denver, we understood the steps we would need to take to reach a larger audience and generate more conversions for Ethos.

The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.

It seems like the tech giant, Google, is always changing or updating parts and features of their search engine. One day it may be a large document relevancy reveal and the next they are merging features together for a better user experience. FiG Advertising + Marketing is constantly researching to stay up-to-date on Google news, so today, we’ll discuss some recent feature updates to Google Ads, along with its associated products, and how they may impact your search engine marketing efforts.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

We are pleased to announce that our award-winning ad agency - FiG Advertising + Marketing - won four MarCom awards for our website design and brand design work with two of our clients: Spark Interiors and Whole Intent.

If you ever look back through old advertisements from past decades, you may find yourself cringing, often. Advertisements from the Mad Men era may feel ancient to us, but from the progressive framework of our modern era we can repeatedly find sexist or racist elements integrated into them.

For the past decade, the digital market space for advertisements has been playing an aggressive game of catch-up with traditional forms of advertisements.

In 1980, if you wanted to open a sandwich shop, it wasn’t too hard. You rented out some readily available commercial space, brought in the right ingredients, began operations, purchased some print advertisements, and started gaining customers. Back then, marketing costs were simple, easy to manage and understand.

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