We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH” ad campaign and pull a few insights you can apply to your own Denver advertising efforts.
Every small business dreams of achieving stronger profit margins, but it’s not always easy to turn that dream into a reality. Most business owners may struggle to know where to start or how they can begin improving their bottom line. If you’re really serious about achieving stronger results for your brand, then it’s time to enlist the help of a brand research agency in Denver.
COVID-19 is impacting businesses across virtually every industry. Between stay-at-home orders, social distancing, and the resulting economic downturn, marketing has become more important than ever before. If businesses want to stay afloat amid all this turmoil and uncertainty, they’ll need to reevaluate their marketing strategy and look to the professionals for industry insights. During these trying times, top marketing firms in Denver are doing a number of things to ensure their clients still meet their marketing goals. Here are the top three strategies top firms are following.
2020 has undoubtedly been a trying time for everyone. But now more than ever, brands still need to advertise. And it begs the question: how can I still advertise? We’ve all seen numerous attempts at advertising during this pandemic. Some have been great, some not-so-great, and others, completely tone deaf. During these times, it’s important to learn how to advertise thoughtfully and responsibly. As a media buyer agency, we have a lot of experience in creating thoughtful ads, that’s why we put together some dos and don’ts of crisis advertising.
Social media marketing is an important part of any strong digital advertising strategy. But, it’s not always easy to stay on top of trends. Social media platforms are always evolving and it can feel difficult to navigate the complexities of those social apps. If you’re interested in updating and improving your social media marketing in Denver, our social media experts are here to help.
The recent COVID-19 pandemic brought the world to a standstill. Businesses and consumers across the globe began to close their doors and shelter-in-place in March and early April. Even though many Denver businesses have begun to reopen, the massive societal adjustment of the pandemic has shaken consumer confidence and changed their behaviors. This is the turning point at which small businesses need to start leveraging the capabilities of digital marketing firms in Denver.
FiG is pleased to announce the addition of another valuable client to our portfolio: Solvere HR Consulting. Founded by Reagan Free in 2016, Solvere HR provides exceptional HR solutions for Denver-based businesses. We struck up our partnership with Solvere HR to initially update their official company branding. As a top brand agency in Denver, we were more than happy to provide our design expertise. Our collaborative work on the company branding was not solely limited to the logo design though. The marketing pros at FiG have put in the work to help achieve the big marketing aspirations of Solvere HR.
In January earlier this year, Google announced their plans to remove third-party cookies from their Chrome internet browser. This change comes in the wake of resounding consumer privacy concerns across the globe. Google’s announcement has marked a significant change in the digital advertising world. There are some challenges that marketers will face in Denver and across the nation in the next 2 years. We wanted to briefly touch on how this change will impact Denver PPC advertising and how you can start to adapt today.