How will advertising continue to be shaped by the COVID-19 pandemic? That’s a question many business owners are asking as coronavirus cases in the U.S. continue to rise, sparking concern that the next big wave of infections has already begun. Here at FiG Advertising + Marketing, a top Denver SEO agency, we’ve shifted our style of advertising to meet a new reality—or a “new normal,” if you will. 

However, a lot of these advertising changes will have implications long after we return to in-person work. No matter when that may be, it’s safe to say the recent adjustments to social distancing, remote work, and online shopping will forever shape the advertising industry.

A man shouts to a bus full of people on his morning commute that he’s browsed eight different sites for divorce attorneys. A woman whispers her login information to a stranger in a movie theatre. A commuter on her way from work tells a stranger her home is in 1,000 feet. A speed walker tells everyone he passes what his heart rate is. A woman shouts her credit card number over a microphone in the middle of a busy park. Some of these overshares are slightly embarrassing and some can be considered privacy violations, but they’re all examples from Apple’s most recent “Over Sharing” ad. And as a top Denver ad agency, we’re going to examine it closer and discuss what this privacy ad gets right. 

Everyone on our marketing team at FiG is pleased to announce the addition of another client to our portfolio: Grant Muller of Spaces Real Estate. Grant is a highly experienced residential real estate agent, and one of the founders and owners of Spaces Real Estate. Grant and his team of realtors work diligently to help families sell and purchase homes in the Boulder and Denver areas. For numerous years, upwards of 98% of the homes bought and sold through Grant came from referrals. Grant wanted to expand his marketing efforts to bring in new clients through other mediums. As a top Denver digital marketing firm, FiG was more than happy to implement new strategies to acquire high-quality leads for his business.

On any given day, over 3.5 billion people log into social media platforms around the world. And all of those users will spend anywhere from a few minutes to several hours on those platforms each day. Whether you’re familiar with social networks or not, you can’t ignore the fact that social media is an essential part of any digital marketing strategy today. If you’re disregarding your social media presence, you may actually be negatively impacting the potential of your company. Believe it or not, your business stands to gain tremendous benefits when you leverage the right social media marketing in Denver, CO.

In Denver’s highly competitive commercial real estate market, agents and brokers alike need all the support they can get to gain an upper hand. We aimed to provide that kind of market advantage to Fountainhead Commercial when, after completing their initial award-winning brand development, we launched a digital marketing campaign in spring 2019. Fountainhead Commercial Founder, Lowrey Burnett, was just getting his business started, and was eager to leverage our marketing expertise to hit the ground running. As leading experts in brand development and search engine marketing in Denver, FiG was happy to help Fountainhead find their footing.

According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day.