You’re in for a “punny” surprise with September’s Ad of the Month. Geico started a commercial series called, “It’s Not Surprising,” this month with the Martin Agency. We found the series to be cheesy, but attention grabbing.

With the 2016 Summer Rio Olympics at a close, we decided it was only right to feature one of the many great Olympic advertisements this month. “Never Lose the Love,” is a 70-second spot from Gatorade featuring some of our favorite Olympic athletes. These elite athletes have a particular dedication to their sport that goes beyond grit and commitment; they have a true love for their sport.

The FiG Team is jazzed to announce a new client! We are working with floral preservation company, Ageless Keepsakes. They are committed to turning special occasions into cherished memories you can hold onto for generations with preserved wedding bouquets, military shadow boxes, flower petal jewelry, and new baby keepsake displays.

The genius emperors of the phone application, Instagram have dropped the ultimate bomb on pop culture. “Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.”

Last month, we discussed the basics of Snapchat. Now we can delve into the most exciting features of this sophisticated phone app which have contributed to users’ eight billion daily video views on the platform. The app now rivals even Facebook’s video engagement, so here you can discover what the fuss is about.

As if staying relevant to Millennials and Gen Y could not get any more dynamic, they've been buzzing about a social media platform that has previous generations scratching their heads. In our three-part blog series on Snapchat Social Media Marketing to Millennials we're going to explore the marketing opportunities that Snapchat represents. But first, we need to talk about what Snapchat is and how it works.