Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls.

Advertising on Amazon’s Echo and Dot

Thursday, 02 March 2017 01:43

It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.

When you think about great coffee or tea, do you see your local café? Our new client, Redcup Beverage, is bringing that coffee house flavor to offices in the Denver metro area. redcup offers fresh roasted coffee and organic teas, clean, fresh water and ice, and good-for-you snacks delivered right to your office.

While the Super Bowl is a match of athletic wits and prowess, the Super Bowl ads are, well the Super Bowl for advertising agencies. This year, thirty seconds of air time cost advertisers and advertising agencies between $5M - $5.5M.

Using Hashtags in Social Media Marketing

Wednesday, 22 February 2017 06:02

If you spend any time on the internet, you’re probably familiar with using hashtags in social media (the pound sign--#). These are words and phrases that follow many social media posts. What you may not know is that hashtags are becoming more and more important for the success of social media marketing and small businesses, providing an advantageous way for businesses to connect with current and potential customers.

For the past 116 years, Nordstrom has been considered to be one of the top luxury department stores in the world and one of the top retail marketers. The company has spent decades refining its customer service model, which has resulted in strategies such as offering top-of-the-line store associates who are willing to go to any length to satisfy customers.

Davidsons Liquors in Highlands Ranch has been our client since 2013 when they initially hired us to perform market research for them. Eventually, we helped them develop a new brand identity which included building a new website.

If you want to know what the next generation of marketers are thinking, go to their college and take their questions. On Wednesday, January 18th, that’s what I did when I participated in a panel of market research and analytics experts for the University of Denver.

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