How Our Specialists Support Local Search Optimization Efforts
Local search engine optimization refers to the process of optimizing your online presence to rank higher in local search engine results. With the increasing use of smartphones and voice search, more and more people are relying on search engines to find local businesses in their area. According to statistics, about 46% of all Google searches have a local intent, and since there are approximately 8.5 billion searches per day, that means roughly 3.9 billion daily searches have a local intent.
This means that if your business doesn't appear in local search results, you are missing out on a significant number of potential customers. Here are some ways our team at FiG can help optimize your business for local search engine results.
Claim and Optimize Your Google Business Profile
Previously known as Google My Business, a Google Business Profile is a powerful tool for local businesses when it comes to local SEO in Denver. At FiG, our marketing specialists claim the Google Business listing for our clients to provide accurate and detailed information about their business, add high-quality photos, and respond to customer queries. Optimizing your Google Business Profile boosts your chances of appearing in relevant local search results and Google Maps.
Our marketing specialists routinely help our clients ensure that their business names, addresses, and phone numbers are consistent across all online platforms (e.g., business website, Google Business Profile, social media profiles, online directories, etc.). Consistency plays a crucial role in search engine optimization (SEO) as it shows search engines that you pay attention to the details, and it adds credibility to your business in the eyes of those search engines.
Local Keyword Research
There are plenty of individuals in your area that are searching for your services or products right now. As such, it’s important to optimize your website for the relevant local phrases and keywords that are being searched every single day. At FiG, our SEO specialists take the time to conduct in-depth keyword research on competitors and identify keywords that your target audience is likely to use when searching for businesses like yours. We then can incorporate these keywords strategically into your website content, meta tags, and other relevant areas of your content. This strategy will help search engines recognize the relevance of your business to local searches and help improve your average organic rankings for those localized phrases.
Monitor and Gather Online Reviews
The more positive reviews that your business receives on your local business listings, the higher your business will rank on average in localized organic search engine results. It’s important to encourage your satisfied customers to leave reviews about their experience with your business on platforms such as Google, Yelp, and Facebook. Positive reviews not only improve your reputation but also influence search engine rankings. Responding to reviews, whether positive or negative, shows that you value customer feedback and engagement. Google pays attention to those reviews and responses and is likely to prefer businesses with more reviews and quicker response rates than others.
At FiG, we can develop content that specifically targets your Denver audience and helps improve your local search engine rankings. By creating localized content, we can help enhance your relevance to the Denver community and improve your chances of appearing in local search results.
Boost Your Online Presence with High-Quality Local SEO For Your Denver Business
Today, having a strong online presence is crucial for businesses to thrive. By maximizing your online presence through strategic local search optimization in Denver, you can target your local audience, attract potential customers, and increase your overall visibility.
With a comprehensive strategy from our SEO specialists at Real FiG Advertising + Marketing, your business will be well-positioned to succeed in the competitive online landscape. We understand the complexities of effectively building an online presence and provide expert support to grow your local reach.
Contact us for more information on how our team can help your business show up more prominently on Google and other search engines with local search optimization in Denver.