Items filtered by date: October 2026

Promoting BBB's Spark and Torch Awards Through Our Event Marketing Services

The BBB Foundations' Torch and Spark Awards celebrate businesses that put trust, integrity, and strong business practices at the center of their work. Reaching the businesses eligible for recognition and encouraging community members to attend the ceremonies requires thoughtful promotion across multiple channels. For BBB Great West + Pacific, the 2026 awards campaign brought together email, social media, and digital advertising to build awareness, encourage applications, and increase registrations to the awards ceremony held on October 29th, 2026. Through targeted event marketing services, the campaign helped connect these awards with the audience most likely to participate.

Published in FiG Client Case Study

How Pringles' "Once You Drop" Campaign Rethinks Halloween Advertising Services

For years, Halloween campaigns have typically followed a standard structure. Spooky designs, darker lighting, maybe even some dark humor sprinkled in. However, making a Halloween campaign stand out takes more than seasonal packaging or graphics. Pringles' "Once You Drop" campaign took a whole new approach by offering one devoted fan a branded urn, turning an unusual idea into a conversation starter. The campaign shows how advertising services can help brands capture attention by combining humor, storytelling, and a clear understanding of their audience.