Marketing Industry News (46)
How Disney's New Streaming Service May Impact Ad Agencies in Denver
Tuesday, 12 March 2024 14:16
What Ad Agencies in Denver Need to Know about Disney's Newest Streaming Platform The streaming industry has been booming over the decade or so, with major players like Netflix and Hulu dominating the market. This shift in consumer behavior has forced ad agencies to adapt and find new ways to target audiences effectively. The entry of a new Joint Venture sports streaming service between Disney-owned ESPN, Fox, and Warner Bros. Discovery into the already competitive streaming market could have a significant impact on advertisers. As these services gain popularity among viewers, we tend to see a shift in ad spending…
Twitter's Rebrand: Insights From Our Branding Firm in Denver
Thursday, 20 July 2023 10:35
Say Hello to “X”: A Top Branding Firm in Denver Reflects on Twitter's Dramatic Change Have you noticed the recent changes in Twitter's branding? The social media giant has undergone a significant brand transformation in July 2023, and it’s a BIG one. Branding plays a crucial role in the success of any company, and Twitter is no exception. Our branding firm in Denver was shocked to hear the news of a rebrand and we have some insights to share on the big change.
Future Potential Legal Impacts for SEM in Denver
Friday, 16 June 2023 09:18
How Search Engine Marketing in Denver Could be Affected by Ad Tech Lawsuits Search engine marketing (SEM) has become an essential component of modern-day marketing strategies. With the rise of digital platforms in recent decades, an increasing number of businesses have been investing heavily in search engine marketing in Denver to reach their target audience at the right time and the right place. However, recent lawsuits against Google's ad tech practices are leaving many unsure of how those legal challenges may affect their SEM efforts
How The Rise of AI May Impact SEO Marketing in Denver
Thursday, 02 February 2023 15:34
The concept of artificial intelligence has been a hot subject of discussion for decades, especially these last few years. We are only beginning to scratch the surface of what AI can do and plenty are experimenting with AI-generated art, AI voices, and more. These recent developments with AI may have serious implications for the future of SEO marketing in Denver.
Recognizing the Potential of Esports Marketing in Denver
Wednesday, 25 January 2023 14:30
Esports, or competitive video gaming, has seen a significant increase in popularity in recent years. The global esports market continues to grow and is projected to reach $5.74 billion by 2030 (Medium.com). This growth can be attributed to the increasing number of competitive video game athletes, the rise of streaming platforms, and the growth of esports as a form of entertainment. As a leading provider of sports marketing in Denver, we're wanted to share our thoughts on this industry growth and some recent news from the industry.
How the GA4 Shift Will Impact Digital Marketing in Denver
Monday, 21 March 2022 08:56
Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver.
4 Google Ads Updates That Will Impact PPC in Denver
Monday, 20 December 2021 11:46
Every year, Google releases hundreds of updates for its services and products. From algorithm tweaks to policy updates, there are always constant changes occurring at the search engine giant. And their advertising network is no exception. Google Ads has recently released a few updates that will undoubtedly influence pay-per-click advertising (PPC) in Denver in the next year.
How to Increase Web Traffic for Small Businesses
Wednesday, 18 August 2021 14:01
Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.
The Future Is Cookieless: How Denver Ad Agencies Are Preparing
Wednesday, 30 June 2021 10:44
By the end of 2023, it’s likely we’ll be saying goodbye to third-party cookies. And while this will certainly create new challenges for marketers, it also creates opportunities for improvement in the ways we advertise. Referred to by some as the “cookiepocolypse,” most marketers are feeling fairly uncertain about the future. Here’s what Denver ad agencies are doing to prepare for the ever-evolving changes in ad-tech.