Our Small Business Marketing Firm Discusses Potential End of TikTok TikTok has become a juggernaut in the world of social media, offering small businesses a unique platform to engage with younger audiences and create viral marketing campaigns. However, the recent decision to ban the app in the U.S. has left many small businesses wondering what this means for their marketing and lead generation strategies. As an experienced marketing firm, we understand the challenges and opportunities that this rapidly evolving landscape presents. While an extension has been signed by President Trump, there is still uncertainty about the future of TikTok in…

Our Marketing and Advertising Firm Earns 3 MarCom Awards for 2024 We're very excited to share the news that Real FiG Advertising + Marketing has once again become a three-time MarCom Awards recipient earning one platinum and two gold awards! The MarCom Awards is an internationally recognized competition that honors excellence in marketing and communications. For over a decade, it has celebrated creative professionals in various fields, including advertising, public relations, digital marketing, and more.

How a Digital Marketing Firm Can Leverage Generative AI Ethically The marketing realm is evolving at lightning speed, with agencies constantly seeking innovative ways to capture their audience's attention. As the competition intensifies, many are leaning toward generative AI, a game-changing technology that automates content creation, streamlines campaign management, and enhances data analysis. However, alongside the excitement surrounding these advancements comes a crucial dialogue about ethics and responsible usage of these emerging tools for a digital marketing firm.

Impact of Cookie Preservation on a Search Engine Marketing Agency Have you ever wondered what the future of digital advertising looks like without third-party cookies? The recent news from Google about their decision to maintain third-party cookies in Chrome has left many marketers scratching their heads. So, what does this mean for a search engine marketing agency? As privacy concerns continue to rise, the initial move by Google to phase out third-party cookies was met with both anxiety and anticipation from agencies and advertisers alike. Many had begun adapting their strategies for a world without cookies, scrambling to explore alternative…

What Ad Agencies in Denver Need to Know about Disney's Newest Streaming Platform The streaming industry has been booming over the decade or so, with major players like Netflix and Hulu dominating the market. This shift in consumer behavior has forced ad agencies to adapt and find new ways to target audiences effectively. The entry of a new Joint Venture sports streaming service between Disney-owned ESPN, Fox, and Warner Bros. Discovery into the already competitive streaming market could have a significant impact on advertisers. As these services gain popularity among viewers, we tend to see a shift in ad spending…

Say Hello to “X”: A Top Branding Firm in Denver Reflects on Twitter's Dramatic Change Have you noticed the recent changes in Twitter's branding? The social media giant has undergone a significant brand transformation in July 2023, and it’s a BIG one. Branding plays a crucial role in the success of any company, and Twitter is no exception. Our branding firm in Denver was shocked to hear the news of a rebrand and we have some insights to share on the big change.