Marketing Industry News (21)

You can’t talk about search engine optimization (SEO) without diving into local elements of SEO, as well. It’s an integral part of any search engine marketing (SEM) strategy and if you skip past local SEO, you can almost guarantee no one will find your business organically. This is where Google My Business can come into play; this Google tool is imperative for local search queries and larger-scale Denver search engine advertising strategies alike.

New Google Ads Features & How They’ll Impact You

Tuesday, 09 April 2019 10:56 Written by

It seems like the tech giant, Google, is always changing or updating parts and features of their search engine. One day it may be a large document relevancy reveal and the next they are merging features together for a better user experience. FiG Advertising + Marketing is constantly researching to stay up-to-date on Google news, so today, we’ll discuss some recent feature updates to Google Ads, along with its associated products, and how they may impact your search engine marketing efforts.

Digital Advertising Takes The Spending Throne In 2019

Wednesday, 13 March 2019 10:34 Written by

For the past decade, the digital market space for advertisements has been playing an aggressive game of catch-up with traditional forms of advertisements.

Encouraging the Next Generation of Coders

Monday, 16 December 2013 09:36 Written by

Today, only 1 in 10 schools are teaching computer science, or 90% are not. Whichever way you look at it, that is a lot of not learning a skill that is only growing in importance and need in today's tech driven world, so some are looking to change it.

What Will Unroll.Me Do To Email Marketing Strategies?

Monday, 13 January 2014 09:54 Written by

A revolutionary new email marketing tool could change the way that digital marketers, like FiG, utilize email for marketing purposes. We'll dive briefly into the ins-and-outs of this new tool.

Facebook 360 Canvas Ads

Monday, 03 October 2016 10:49 Written by

The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.

Advertising on Amazon’s Echo and Dot

Thursday, 02 March 2017 01:43 Written by

It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.

Industry News: Facebook Ad Canvas Expands to Instagram

Monday, 02 October 2017 05:28 Written by

Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.

Local Search Improves With Hawk Update

Thursday, 26 October 2017 05:00 Written by

As marketers, we are constantly evaluating and improving our tactics to ensure the best results for our clients.