Marketing Industry News (40)

Every year, Google releases hundreds of updates for its services and products. From algorithm tweaks to policy updates, there are always constant changes occurring at the search engine giant. And their advertising network is no exception. Google Ads has recently released a few updates that will undoubtedly influence pay-per-click advertising (PPC) in Denver in the next year.
Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.
By the end of 2023, it’s likely we’ll be saying goodbye to third-party cookies. And while this will certainly create new challenges for marketers, it also creates opportunities for improvement in the ways we advertise. Referred to by some as the “cookiepocolypse,” most marketers are feeling fairly uncertain about the future. Here’s what Denver ad agencies are doing to prepare for the ever-evolving changes in ad-tech. 
The pandemic and resulting economic downturn changed just about every aspect of our lives. We hunkered down in March of 2020 thinking quarantine would last only two weeks. Fast forward to the present day, over a year later, and we are still following strict guidelines to slow the spread, despite nearly 50% of American adults having received at least one vaccine dose. As a small business owner, you have undoubtedly been impacted by the pandemic in profound ways. And even with the relief packages, your business may still be struggling, especially in terms of your marketing. Here’s how COVID-19 has…
COVID-19 has had a profound impact on businesses in nearly every industry. A global economic downturn, reductions in consumer income, and social distancing have forced companies to adopt new marketing strategies to stay afloat in such turbulent times. But as more and more Americans are getting vaccinated and restrictions are lifting across the country, there’s a light at the end of the tunnel. And as things slowly start to return to “normal,” marketers need to shift their strategies yet again. Today, we’re covering three trends to follow for effective marketing post-pandemic. 
Social media has come a long way from its humble beginning on MySpace. And the industry is continuing to evolve and change even today! Between new platforms, trends, and marketing methods, there are plenty of ways that you can leverage social media to benefit your business. Today we'll give you a detailed rundown of how social media in Denver is changing and how your business may be able to benefit from it.
Search engine optimization is always evolving. And if you don't stay on top of trends or adjust your strategy when Google changes their algorithm, it's tough to rank on the first page of results. And believe it or not, only 0.78% of people click on results from the second page of Google. If you want to generate organic traffic to your website, ranking on the first page is key. To do that, you need to understand the ins and outs of search engine optimization (SEO). As a top digital agency in Denver, we're here to share our 9 best SEO…
Google is one of the most dominant tech companies in the world. Considered one of the “Big Four” tech giants in the United States, Alphabet—Google’s parent company—is worth more than $1 trillion. And with more than 80% of the market share, it’s safe to say Google dominates the search engine industry. However, the U.S. Justice Department recently filed an antitrust lawsuit against Google that alleges abuse of its dominance over smaller competitors by operating like an illegal monopoly. This recent lawsuit stands to greatly impact SEO marketing in Denver in the near future.
According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day.