How Google + YouTube Ad Changes Impact a Media Buying Agency As advertising platforms like Google and YouTube continue to evolve, keeping pace with new changes ensures that campaigns remain effective and profitable. Recently, both Google and YouTube have announced significant updates that will directly impact how ads are displayed and how advertisers can leverage these platforms to engage with audiences. From YouTube’s mid-roll ad changes to Google’s increasing emphasis on AI and personalization, these updates provide new opportunities and challenges. As a leading media buying agency, we're here to discuss what these updates mean for both advertisers and businesses.

Our Small Business Marketing Firm Discusses Potential End of TikTok TikTok has become a juggernaut in the world of social media, offering small businesses a unique platform to engage with younger audiences and create viral marketing campaigns. However, the recent decision to ban the app in the U.S. has left many small businesses wondering what this means for their marketing and lead generation strategies. As an experienced marketing firm, we understand the challenges and opportunities that this rapidly evolving landscape presents. While an extension has been signed by President Trump, there is still uncertainty about the future of TikTok in…

How TikTok Controversy Informs Social Media Management in Denver Have you ever witnessed a brand’s carefully crafted image crumble in the blink of an eye over a social media blunder? It can happen to the best of them, even beauty giants like Tarte Cosmetics. Their recent PR slip-up on TikTok serves as a striking reminder of the power and pitfalls of online engagement. If you want to avoid making similar mistakes, effective social media management in Denver is crucial for brands aiming to remain relevant and loved by their audiences.

How a Digital Marketing Firm Can Leverage Generative AI Ethically The marketing realm is evolving at lightning speed, with agencies constantly seeking innovative ways to capture their audience's attention. As the competition intensifies, many are leaning toward generative AI, a game-changing technology that automates content creation, streamlines campaign management, and enhances data analysis. However, alongside the excitement surrounding these advancements comes a crucial dialogue about ethics and responsible usage of these emerging tools for a digital marketing firm.

New Acquisition Bolsters Our Marketing and Advertising Agency 2024 marks 15 years of delivering marketing services to the Denver, Chicago, Texas, and now Philadelphia areas for Real FiG Advertising + Marketing. We have come a long way since the company's inception back in 2009 and today, we are thrilled to announce a new acquisition that will help shape FiG in the years ahead. 11outof11 is an award-winning company that we have acquired as a part of our larger marketing and advertising agency. As our partnership kicks off, we are excited to offer a more comprehensive suite of marketing services that…

What Ad Agencies in Denver Need to Know about Disney's Newest Streaming Platform The streaming industry has been booming over the decade or so, with major players like Netflix and Hulu dominating the market. This shift in consumer behavior has forced ad agencies to adapt and find new ways to target audiences effectively. The entry of a new Joint Venture sports streaming service between Disney-owned ESPN, Fox, and Warner Bros. Discovery into the already competitive streaming market could have a significant impact on advertisers. As these services gain popularity among viewers, we tend to see a shift in ad spending…