Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver. 

Every year, Google releases hundreds of updates for its services and products. From algorithm tweaks to policy updates, there are always constant changes occurring at the search engine giant. And their advertising network is no exception. Google Ads has recently released a few updates that will undoubtedly influence pay-per-click advertising (PPC) in Denver in the next year.

By the end of 2023, it’s likely we’ll be saying goodbye to third-party cookies. And while this will certainly create new challenges for marketers, it also creates opportunities for improvement in the ways we advertise. Referred to by some as the “cookiepocolypse,” most marketers are feeling fairly uncertain about the future. Here’s what Denver ad agencies are doing to prepare for the ever-evolving changes in ad-tech. 

The pandemic and resulting economic downturn changed just about every aspect of our lives. We hunkered down in March of 2020 thinking quarantine would last only two weeks. Fast forward to the present day, over a year later, and we are still following strict guidelines to slow the spread, despite nearly 50% of American adults having received at least one vaccine dose. As a small business owner, you have undoubtedly been impacted by the pandemic in profound ways. And even with the relief packages, your business may still be struggling, especially in terms of your marketing. Here’s how COVID-19 has…

Social media has come a long way from its humble beginning on MySpace. And the industry is continuing to evolve and change even today! Between new platforms, trends, and marketing methods, there are plenty of ways that you can leverage social media to benefit your business. Today we'll give you a detailed rundown of how social media in Denver is changing and how your business may be able to benefit from it.

Search engine optimization is always evolving. And if you don't stay on top of trends or adjust your strategy when Google changes their algorithm, it's tough to rank on the first page of results. And believe it or not, only 0.78% of people click on results from the second page of Google. If you want to generate organic traffic to your website, ranking on the first page is key. To do that, you need to understand the ins and outs of search engine optimization (SEO). As a top digital agency in Denver, we're here to share our 9 best SEO…