Marketing Industry News (25)

The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they…
The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.
The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.
It’s the most well known fact in the world of business: branding is everything. In our age of misinformation, consumer trust in brands has been waning and it’s up to every business to rebuild that trust in any way they can. Trust-building starts right when the consumer meets your brand and, often, your logo is their first point of contact. Today, more than ever, logo design is imperative to your business success. This means whether you’re starting a local business are rebranding, you need strategic and effective logo creation in Denver.
You can’t talk about search engine optimization (SEO) without diving into local elements of SEO, as well. It’s an integral part of any search engine marketing (SEM) strategy and if you skip past local SEO, you can almost guarantee no one will find your business organically. This is where Google My Business can come into play; this Google tool is imperative for local search queries and larger-scale Denver search engine advertising strategies alike.
It seems like the tech giant, Google, is always changing or updating parts and features of their search engine. One day it may be a large document relevancy reveal and the next they are merging features together for a better user experience. FiG Advertising + Marketing is constantly researching to stay up-to-date on Google news, so today, we’ll discuss some recent feature updates to Google Ads, along with its associated products, and how they may impact your search engine marketing efforts.
For the past decade, the digital market space for advertisements has been playing an aggressive game of catch-up with traditional forms of advertisements.
Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.
Advertising has taken a lot of heat over the years for the role it plays in the consumer journey and the increase in bad purchasing habits that have been formed. With the rise in obesity across the world, advertisers for junk food and restaurant products have been under the most pressure to do their jobs well without adding to the negative impact excess amounts of unhealthy food has on the population.