Marketing Industry News (33)
How Google’s Antitrust Lawsuit Could Impact SEO Marketing in Denver
Monday, 23 November 2020 12:38
Google is one of the most dominant tech companies in the world. Considered one of the “Big Four” tech giants in the United States, Alphabet—Google’s parent company—is worth more than $1 trillion. And with more than 80% of the market share, it’s safe to say Google dominates the search engine industry. However, the U.S. Justice Department recently filed an antitrust lawsuit against Google that alleges abuse of its dominance over smaller competitors by operating like an illegal monopoly. This recent lawsuit stands to greatly impact SEO marketing in Denver in the near future.
Evolving Consumers: How Gen Z is Impacting Denver Marketing Agencies
Monday, 07 September 2020 17:09
According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day.
3 Things Top Marketing Firms in Denver Are Doing During COVID-19
Friday, 10 July 2020 16:33
COVID-19 is impacting businesses across virtually every industry. Between stay-at-home orders, social distancing, and the resulting economic downturn, marketing has become more important than ever before. If businesses want to stay afloat amid all this turmoil and uncertainty, they’ll need to reevaluate their marketing strategy and look to the professionals for industry insights. During these trying times, top marketing firms in Denver are doing a number of things to ensure their clients still meet their marketing goals. Here are the top three strategies top firms are following.
How Chrome’s Cookie Phase-Out Impacts Denver PPC Advertising
Monday, 23 March 2020 13:25
In January earlier this year, Google announced their plans to remove third-party cookies from their Chrome internet browser. This change comes in the wake of resounding consumer privacy concerns across the globe. Google’s announcement has marked a significant change in the digital advertising world. There are some challenges that marketers will face in Denver and across the nation in the next 2 years. We wanted to briefly touch on how this change will impact Denver PPC advertising and how you can start to adapt today.
Studying Cause Marketing As An Advertising Company In Denver
Monday, 09 March 2020 14:34
In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.
A Kobe Rebrand - Thoughts From A Denver Logo Design Company
Thursday, 20 February 2020 11:02
The world was shocked in the final days of January 2020 by the death of Kobe Bryant. The Los Angeles Lakers basketball star, his daughter, and seven others were killed in a helicopter crash in California. Following his death, an online petition was started to call for the NBA to change its logo to feature Kobe Bryant. Within just two days, the petition reached over 2 million signatures! Despite the fervent public support, it still remains unclear whether the NBA will adjust the logo or not. In the wake of all this news, we wanted to share a few thoughts…
How You Should Adjust Your 2020 SEO Strategy In Denver
Thursday, 09 January 2020 11:18
The new decade has finally arrived and the future of search engine optimization (SEO) is changing quickly. Consumer behaviors and rising trends are shifting the SEO landscape in a number of ways. Do you rely heavily on search engine traffic to generate new leads? If so, you need to adjust your SEO strategy in Denver for a few of these trends. The SEO space is constantly developing, but we think that these recent trends demand your attention the most.
How The Google BERT Update Impacts Denver Search Engine Marketing In 2020
Monday, 02 December 2019 11:03
The search engine industry is always in a constant state of change. Out of all the top-tier search engines, Google is definitely the top change-maker. Every so often the search engine giant releases broad updates to their system. In late October of 2019, Google released yet another impressive update called BERT. Since then, the entire update has officially been rolled out internationally in over 70 languages. We wanted to discuss this update as it can have some vast implications for your Denver search engine marketing campaigns.
3 PPC Trends That Could Impact Denver Paid Search Advertising
Monday, 14 October 2019 12:36
The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they…