Marketing Industry News (46)
Local Search Improves With Hawk Update
Thursday, 26 October 2017 05:00
As marketers, we are constantly evaluating and improving our tactics to ensure the best results for our clients. In a world that has very rapidly become digital-centric, this is a daily (and sometimes hourly) task, especially for those working towards local search optimization. One of the biggest influencers in a digital marketing strategy is Google.
Industry News: Facebook Ad Canvas Expands to Instagram
Monday, 02 October 2017 05:28
Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.
Advertising on Amazon’s Echo and Dot
Thursday, 02 March 2017 01:43
It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.
Facebook 360 Canvas Ads
Monday, 03 October 2016 10:49
The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.
What Will Unroll.Me Do To Email Marketing Strategies?
Monday, 13 January 2014 09:54
A revolutionary new email marketing tool could change the way that digital marketers, like FiG, utilize email for marketing purposes. We'll dive briefly into the ins-and-outs of this new tool.
Encouraging the Next Generation of Coders
Monday, 16 December 2013 09:36
Today, only 1 in 10 schools are teaching computer science, or 90% are not. Whichever way you look at it, that is a lot of not learning a skill that is only growing in importance and need in today's tech driven world, so some are looking to change it.
Fast Food Marketing Tactics Changing
Wednesday, 31 July 2013 06:23
No more mascots? This seems to be one recent trend for fast food chains, as updates are made to their long standing brands due to challenges they are facing in the industry.
GrubHub & Seamless Team Up To Create a Restaurant Takeout Powerhouse
Thursday, 23 May 2013 10:25
Overshadowed by the news of Yahoo’s purchase of Tumblr, another big merger seems to linger under the radar. GrubHub and Seamless, two startups used for ordering restaurant takeout, have announced that after years of existing as competitors they will merge to combine forces.
How Will Google Glass Change Your Life?
Wednesday, 27 February 2013 06:47
Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.