Marketing Industry News (46)
Digital Advertising Takes The Spending Throne In 2019
Wednesday, 13 March 2019 10:34
For the past decade, the digital market space for advertisements has been playing an aggressive game of catch-up with traditional forms of advertisements.
Google Introduces A Re-Brand For Marketers
Thursday, 05 July 2018 05:22
Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.
London Is Not Lovin' It – Junk Food Advertising Ban Proposed
Friday, 11 May 2018 09:03
Advertising has taken a lot of heat over the years for the role it plays in the consumer journey and the increase in bad purchasing habits that have been formed. With the rise in obesity across the world, advertisers for junk food and restaurant products have been under the most pressure to do their jobs well without adding to the negative impact excess amounts of unhealthy food has on the population.
Artificial Intelligence Is A Key Player In Marketo/Google Product Debut
Monday, 30 April 2018 10:08
In August, Marketo announced a long-term collaboration with Google Cloud to help scale Marketo solutions and make them more widely available to marketers. The first product of this collaboration, AudienceAI, debuted today. This solution is a program that uses the Google infrastructure and artificial intelligence to help marketers more easily expand target audiences.
How To Spot An SEO Scam
Monday, 19 March 2018 08:29
As the digital marketing industry continues to expand at exponential rates, we see a number of companies coming out of the technological woodwork with inflated promises that they cannot effectively deliver on. Because of this, we are seeing more clients than ever who have been burned in the past and are now skeptical of agencies that have the resources and expertise to get the job done right.
Why Content Marketing Works
Wednesday, 21 February 2018 08:07
On any given day, an individual is exposed to anywhere from 4,000 to 10,000 ads. Our constantly connected world has left the average person immune to the impacts of traditional advertising methods – we avert our eyes from the right side of our Facebook news feed and instinctively close pop-ups without even looking at the brand it is associated with.
Google Search Console: New and Improved
Tuesday, 09 January 2018 04:57
In August of last year, Google released the beta version of the updated Search Console with some new features. A select group of users tested out the two new features – an Index Coverage Report and AMP fixing flow. Earlier this month, Google announced that they would be releasing the beta version to all Search Console users.
Why Influencer Marketing On Social Media Works
Friday, 15 December 2017 06:18
In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.
Google Joins Programmatic Television Advertising Games
Wednesday, 15 November 2017 03:00
Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic television advertising has been a major player in the evolution of highly-specific, targeted ads.