Monday, 09 March 2020 14:34

Studying Cause Marketing As An Advertising Company In Denver

In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.

The advertising industry has experienced a huge shift. We have seen many companies start to align their ad campaigns with social and cultural movements. In the corporate world, many are turning to their advertising to promote a greater good and positive social stigmas. It’s something that we, of course, can get behind!

One of the more compelling recent ads that follows this shift is the Netflix “Make Room” ad. This 60-second spot showcases actress Uzo Aduba, known for her hit role in the Netflix show “Orange Is The New Black”. In the ad, Aduba speaks directly to the audience and explores diversity and boundaries in the film industry. After forcing the audience to consider some important questions, Aduba advocates for platforms like Netflix and applauds their push to “make room” for minorities in a place where Hollywood often falls short.

It is an inspiring advertisement that leaves viewers more educated on the lack of recognition of many deserving communities. There’s a lot to unpack in this ad, so let’s discuss what Netflix did right.

A Connection To Their Brand

Though marketing for a cause is not a new concept, it can sometimes be difficult to pull off. The cause or charity discussed should ideally have some sort of connection to the brand that’s advertised. A good partnership, for example, could be PetSmart and The Humane Society. While there are many successful advertising partnerships, there are also many bad ones as well. For instance, back in 2010 KFC partnered with Susan G. Komen for the Cure. This partnership did not go over well to say the least. Many consumers failed to see the connection between the two brands. In fact, many people called out KFC’s ad for being in poor taste due to the utilization of unhealthy food to raise awareness for a disease.

When the shared values between two companies are not clear, marketing with a cause will fall flat. Though Netflix's “Make Room” advertisement. doesn’t necessarily partner with a specific brand, the company still raises awareness for a general cause that aligns with their core values.

We understand that finding successful partnerships like these can be tough. So when looking to better your ads, a great advertising company in Denver can help you use cause marketing in a way that makes sense for your brand.

Relevancy To The Social Climate

Some of the best ads will try to connect with their audience on a social level, and Netflix accomplished that here. We feel that this ad is phenomenal because it takes into account the current social climate.

Now more than ever, minorities are pushing for ways to make their voices heard. By leveraging large companies like Netflix or Olay, there has been a shift to include more women, LGBTQ+ individuals, as well as many other racial and religious minorities across many industries. While we still have a long way to go, raising awareness has been a key factor in the advertising campaigns of many companies.

Maintaining an ad’s social relevancy is essential in our current climate. If you have trouble identifying key cultural factors for your advertising, it may be time to turn to a professional advertising company in Denver.

Promotion Without The Selling

A main reason that this ad works so well is that it lets the audience know who the ad is for without coming across too strong. While it is essential for consumers to understand who an ad is for, it is also important to not take away from a cause when utilizing types of cause marketing. Remember: promote your brand, but don’t oversell!

If you have trouble striking the right balance in your ads, an advertising company in Denver may be able to help.

Step Up Your Ads With Our Advertising Company In Denver

When it comes to making stellar ads, there are many things to consider. While leveraging cause marketing is not always the best for every business, there are many other strategies businesses can utilize. So, what are you waiting for? There’s no better time than the present to up your advertising strategies. It’s time to invest in the best advertising approaches that will take your business to the next level!

Contact us today to master your advertising with the best advertising company in Denver.