Displaying items by tag: advertising agency

Dive into the Power of this Box-Office Hit with our Advertising Agency in Denver

Since debuting in 1959, the Barbie brand has been a mainstay in the toy industry, captivating the hearts and imaginations of young children around the world. Some might even say Barbie has become the most popular children’s toy in modern history. And in the summer of 2023, a live-action film adaptation of the toy has made waves with the release of Greta Gerwig's “Barbie” movie starring Margot Robbie and Ryan Gosling. The marketing campaign behind the film amped up enough interest to make it a cultural phenomenon so that the team at our advertising agency in Denver has taken notice.

Analyzing Billboard Advertising in Denver for Colorado Sports Teams

The Denver Nuggets and Colorado Avalanche are two of the most beloved sports teams in Colorado, and they’re making waves this season. The NHL and NBA playoffs are in full swing, and both Colorado teams have made the cut following the regular seasons. The marketing strategies for both teams have been turning some heads too, and as a leading provider of traditional and digital advertising in Denver, we wanted to share our thoughts.

How to Choose a Denver Advertising Agency

Are you a business owner looking to take your advertising to the next level? Are you unsure of how to choose the right advertising agency for your company?

If you're looking to outsource your marketing efforts, choosing the right agency can make all the difference in your business's success. And there is no shortage of Denver advertising agencies to choose from.

Published in FiG Marketing Thought

P&L Electric Hires FiG for Digital Advertising in Denver

We are pleased to announce the addition of another client to our diverse portfolio! P&L Electric, a full-service electrical contractor in the Denver metro area, has made a big move in their marketing strategy by hiring FiG Advertising+ Marketing for their digital advertising in Denver. Why is this important? In today's digital age, having a strong online presence is crucial for any business looking to thrive and grow.

How will advertising continue to be shaped by the COVID-19 pandemic? That’s a question many business owners are asking as coronavirus cases in the U.S. continue to rise, sparking concern that the next big wave of infections has already begun. Here at FiG Advertising + Marketing, a top Denver SEO agency, we’ve shifted our style of advertising to meet a new reality—or a “new normal,” if you will. 

However, a lot of these advertising changes will have implications long after we return to in-person work. No matter when that may be, it’s safe to say the recent adjustments to social distancing, remote work, and online shopping will forever shape the advertising industry.

Published in Denver SEO Agency

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH” ad campaign and pull a few insights you can apply to your own Denver advertising efforts.

In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

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