Displaying items by tag: advertising agency

Hopefully by now, you’ve seen the notorious Peloton ad: “The Gift That Gives Back.” The 30-second holiday advertisement for the Peloton stationary bike has been widely condemned, mocked, and criticized. The entire saga unfolded within a week and it was an incredibly turbulent experience to watch from the sidelines. Even though it was an international ad, we believe that there are some lessons to be learned from it which could improve your advertising in Denver. As a leading ad agency in the Denver area, we wanted to share our thoughts on the Peloton ad.

FiG Advertising + Marketing is positively ecstatic to announce our new partnership with Chris Davis, a premier real estate agent in the Denver area. As the economic boom of Denver continues and the population of Colorado continues to expand daily, real estate advertising is more important than ever to local realtors and Chris Davis understood that. To improve the real estate marketing efforts of his business, Chris approached FiG and our collaborative partnership began.

If you ever look back through old advertisements from past decades, you may find yourself cringing, often. Advertisements from the Mad Men era may feel ancient to us, but from the progressive framework of our modern era we can repeatedly find sexist or racist elements integrated into them.

Wednesday, 22 February 2017 07:47

Advertising Agencies Battle It Out In Super Bowl 51

While the Super Bowl is a match of athletic wits and prowess, the Super Bowl ads are, well the Super Bowl for advertising agencies. This year, thirty seconds of air time cost advertisers and advertising agencies between $5M - $5.5M.

Wednesday, 11 January 2017 09:14

FiG’s Top 5 Ads of 2016

When you're looking for a Denver advertising agency or Denver-based marketing firm, we'll be the first to tell you that creating relevant advertising is no small effort. We have great respect for the advertising agencies around the globe who do it well. Here are our five favorite ads of 2016, collected from around the world.

Monday, 23 November 2015 09:55

Measuring Your Brand in the Marketplace

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

Monday, 09 November 2015 01:43

Ad of the Month: REI #OptOutside

REI is doing something radical this holiday season. They are closing all 143 stores on Black Friday, the biggest retail day of the year.

Wednesday, 14 October 2015 07:37

Case Study: Sport Shieldz

This past winter, we announced that we acquired a new client, Sport Shieldz.

Friday, 19 June 2015 07:00

Ad of the Month - Samsung

Memorable advertising should be original and creative, with an emotional hook. This month, Samsung has nailed this simple formula with their newest advertisement for their new Galaxy S6.

Monday, 02 February 2015 05:01

Ad of the Month: Clash of Clans Super Bowl Spot

We could easily post every commercial that ran during this year’s Super Bowl and give a nod to each of their glory, but since we always do an “Ad of the Month”, we’ll stick to just one

Published in Social Media Marketing
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