Displaying items by tag: advertising agency

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.

No more mascots? This seems to be one recent trend for fast food chains, as updates are made to their long standing brands due to challenges they are facing in the industry.

Heineken is testing people’s spontaneity and, well, sincere craziness. Partnering with Wieden + Kennedy in New York, they set up an airport stunt at JFK’s Terminal 8, daring travelers to push a button and commit to an unknown location, a game they are calling “Departure Roulette.”

The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.

Dove has been in the lead for women's cleansing products from the start when they created the Dove Beauty Bar in 1957. They are positioned as being rooted in and committed to listening to women while building self-esteem and inspiring them to reach their potential.

Last summer, Fig worked with CourtSide Consulting on their rebrand, creating a new logo and business card that better represented the company and their expertise in the HR consulting work they do.

For the past few months I have been hearing the word “native advertising” around the industry. Until recently, it seemed to be just a new buzzword and I questioned all the hype, as did a number of others. Hearing it more and more often led to curiosity, so I began to dig a little deeper...

For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.

Denver marketing agency FiG Advertising is happy to announce we will be working with Active Rx on a marketing audit and plan.