Displaying items by tag: advertising agency
Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!
Tesla Motors Inc. does not pay for advertising nor do they have an agency, but they now have a 1 minute ad thanks to two young creatives who are fans of the brand.
Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.
What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”
It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.
Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.
Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.
Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.
No more mascots? This seems to be one recent trend for fast food chains, as updates are made to their long standing brands due to challenges they are facing in the industry.
Heineken is testing people’s spontaneity and, well, sincere craziness. Partnering with Wieden + Kennedy in New York, they set up an airport stunt at JFK’s Terminal 8, daring travelers to push a button and commit to an unknown location, a game they are calling “Departure Roulette.”