The ads are part of IBM’s campaign “Made With IBM” and feature companies from industries across the board which are using IBM’s services. IBM wants it's audience to know know it is everywhere and helping many companies collect data through their technology. Capabilities such as cloud computing and mobile analytics are just a few of the services organizations are taking advantage of.
The ads highlight the different ways that data impacts all aspects of our lives, from making better cancer treatments to choosing the right wine for an occasion. While some uses may seem more interesting than others, the message remains the same for all - that data helps make things better no matter what your end goal is and you can get that data with IBM.
The 62 spots display just what this big company can do as far as marketing goes, and their broad reach is apparent. According to Adweek, the campaign features over 30 interviews with IBM employees and clients, as well as footage from 20 countries on five continents. The tech company is trying at make their service tangible, and while maybe in a little more detail than necessary, I think they were able to accomplish that.
If you weren't glued to the Masters, and you have some time, make sure to check out the website and ads by clicking here, then let us know what you think!