Displaying items by tag: Marketing

Social media marketing is just one of many components of digital marketing. Various social media platforms, such as Snapchat, TikTok, and Facebook, can be used to introduce brands, grab attention, and engage with prospects and clients. Almost every business these days needs to be on social media, regardless of their size or industry. If you own a business in Denver, social media services can help boost your brand awareness and drive more revenue to your business.

Published in FiG Marketing Thought

Every month, hundreds of brilliant advertisements come out. They grab the attention of their target audience, communicate a persuasive message to their listeners, and create more brand awareness for the company. And this month, one marketing campaign caught our marketer’s attention at our Denver advertising agency.

At Real FiG Advertising + Marketing, we recently completed a 6-month marketing project for our client, USA Field Hockey. Our marketing agency in Denver handled a variety of marketing operations for our client to accomplish their goal of increasing female athlete attendance at their training camps across the U. S. We’re proud to say that we were able to generate some great metrics for their 2022 field hockey program. 

Published in FiG Client Case Study

Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver. 

When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

2020 has undoubtedly been a trying time for everyone. But now more than ever, brands still need to advertise. And it begs the question: how can I still advertise? We’ve all seen numerous attempts at advertising during this pandemic. Some have been great, some not-so-great, and others, completely tone deaf. During these times, it’s important to learn how to advertise thoughtfully and responsibly. As a media buyer agency, we have a lot of experience in creating thoughtful ads, that’s why we put together some dos and don’ts of crisis advertising.

As societal norms have changed over the years, so have your means for driving sales. Door-to-door salesmen are practically non-existent these days and cold calling isn’t exactly the best way to sell anymore. For many small businesses, your website is your main tool for attracting leads and driving sales. That’s often easier said than done. How can you plausibly turn those daily website visitors into actual sales? When you implement effective marketing automation in Denver, you can convert those site visitors into future sales.

Published in FiG Marketing Thought

In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.

In spring 2018, one of our long-time clients in downtown Denver sought to branch out into a new business space. Dr. Gregory Funk, owner of Ideal Health Chiropractic, wanted to start a new affiliate business: Hope N Wellness. He relied on the expertise of FiG to develop the brand, launch it, and market his business. Our team was excited to start on this affiliate marketing project that would support kids in the area. It’s been over a year since the new business launched and we’re very excited to share our successful results.

Published in FiG Client Case Study
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