Displaying items by tag: Marketing

Wednesday, 21 December 2011 07:41

Del Norte Beer: Photoblocker - Promotional Marketing

With the dominating presence of social networking sites such as Facebook and Twitter, many people are struggling to keep incriminating photos offline. At least that's what Del Norte Brewing Company is banking on with their recent promotion.

Friday, 16 September 2011 03:16

A New Message For Colorado Youth At Risk

The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?

Monday, 02 May 2011 04:03

Strategy Behind Dish's Blockbuster Buy Out

Earlier in April Dish Network Corporation won Blockbuster Inc. in a bankruptcy auction for $320 million. Dish said the deal would open new ways to market its services. Also the deal follows two others this year led by Dish Chairman and CEO Charlie Ergen that could transform the company into a major provider of on-demand video through its satellite system and eventually over a wireless network for handheld devices, according to Yahoo News.

Thursday, 21 April 2011 09:03

A Look At Google From a Business Point of View

Most of us have grown up with Google over the last decade. For a long time, Google has been recognized as one of the fastest-growing companies on the planet. Much of its growth has been organic, but recently this search giant seems to have had challenges to decide what to do next. Although the company has stretched its businesses across the web, from online search, email, social networking, web-based apps, and smart phone development, Google's revenue is still heavily dependent on search-related advertising.

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

Thursday, 02 December 2010 03:51

Efficient Marketing Communication

Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.

Friday, 06 August 2010 08:08

Find Your Logo Here

In the last blog update I discussed corporate identity and today I wanted to touch on a subcategory of corporate ID: the logo. Your logo design can be a difficult component of your business's marketing because it has to fit your company's image perfectly and the process takes time.

Wednesday, 05 May 2010 07:33

Introducing Design Packages

In an effort to lend a hand to upstarts and very small businesses (less than $250k revenue a year) we are offering design packages. These design packages will help to establish and define brands as well as provide the basic tools needed for effective brand marketing communications with customers.

Tuesday, 16 February 2010 09:34

Happy Birthday to FIG!

It's hard to believe it but FIG has been in business for one year already, a milestone happy birthday. Time flies when you're having fun. As a high quality Denver Marketing Agency we've worked with some great clients across the country and completed some unique projects. A special thanks to our clients and an invitation to new ones. Drop us a line and we can help you become part of our happy family of clients, mention this blog for a special birthday promotion. Hurry though, we're only doing this special offer through the end of March.

Thursday, 17 December 2009 09:47

TV advertising and something to grow on

So I was just thumbing through a copy of Science News from over the summer, August 29, 2009 to be exact, and an article caught my eye. It basically says something I've been telling clients and prospects forever. Just because your ad isn't on during a football game on Monday night doesn't mean it won't work.

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