Displaying items by tag: Marketing

Wednesday, 17 April 2013 03:45

Vine: We Get It

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

Published in Social Media Marketing
Wednesday, 30 January 2013 07:12

Moving Forward with SCS.inc Brand Marketing

FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

Wednesday, 28 November 2012 08:07

FiG - We take pride in our work

The top Denver marketing agency, FiG Advertising + Marketing, is honored to be a recipient of two Marcom Gold Awards for our work with CourtSide Consulting on their logo and Fall River Employee Benefits on their website!

Thursday, 25 October 2012 06:32

Inbound Marketing or is SEO Really Dead?

If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords:

SEO is Dead” and “Inbound Marketing”.

Published in FiG Marketing Thought
Wednesday, 21 December 2011 07:41

Del Norte Beer: Photoblocker - Promotional Marketing

With the dominating presence of social networking sites such as Facebook and Twitter, many people are struggling to keep incriminating photos offline. At least that's what Del Norte Brewing Company is banking on with their recent promotion.

Friday, 16 September 2011 03:16

A New Message For Colorado Youth At Risk

The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?

Monday, 02 May 2011 04:03

Strategy Behind Dish's Blockbuster Buy Out

Earlier in April Dish Network Corporation won Blockbuster Inc. in a bankruptcy auction for $320 million. Dish said the deal would open new ways to market its services. Also, the deal follows two others this year led by Dish Chairman and CEO Charlie Ergen that could transform the company into a major provider of on-demand video through its satellite system and eventually over a wireless network for handheld devices, according to Yahoo News.

Thursday, 21 April 2011 09:03

A Look At Google From a Business Point of View

Most of us have grown up with Google over the last decade. For a long time, Google has been recognized as one of the fastest-growing companies on the planet. Much of its growth has been organic, but recently this search giant seems to have had challenges to decide what to do next. Although the company has stretched its businesses across the web, from online search, email, social networking, web-based apps, and smart phone development, Google's revenue is still heavily dependent on search-related advertising.

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

Thursday, 02 December 2010 03:51

Efficient Marketing Communication

Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.

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