Colorado Youth at Risk partners adult mentors with kids that are on the wrong path or just need a little guidance to stay on the right one. Without mentors however their program cannot do this great work. FiG chose to pitch in at the beginning of this year to help develop mentor recruitment marketing messaging and materials.
Based on what we learned by surveying current mentors the key is the kids. What makes people become mentors is not about them, it's about giving back to the community they live in and helping a new generation of young people in ways that they themselves may have been helped in the past. This research led us to Colorado Youth At Risks new mentor recruitment marketing tagline:
"Be the help you once needed"
Additional services that FiG has volunteered have revolved around these efforts and this message including radio advertising, in both English and Spanish, developing partnerships with great media organizations (special thanks to the team at Front Range Sports Network and 87.7 ESPN Deportes) to get those spots on the air, and the development of fliers for distribution at various events. You can see these efforts here.
Stay tuned for further developments as we begin a more comprehensive effort around their spring mentorship recruitment campaign, including website landing pages and additional media.