Displaying items by tag: advertising

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH” ad campaign and pull a few insights you can apply to your own Denver advertising efforts.

In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

Hopefully by now, you’ve seen the notorious Peloton ad: “The Gift That Gives Back.” The 30-second holiday advertisement for the Peloton stationary bike has been widely condemned, mocked, and criticized. The entire saga unfolded within a week and it was an incredibly turbulent experience to watch from the sidelines. Even though it was an international ad, we believe that there are some lessons to be learned from it which could improve your advertising in Denver. As a leading ad agency in the Denver area, we wanted to share our thoughts on the Peloton ad.

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

Published in FiG Marketing Thought

Carl’s Jr., notoriously known for overtly sexual advertisements, has adopted a new approach to advertising strategies. In its new ads, the younger, more provocative Carl Hardee Jr. has been replaced by a charming and more senior Carl Hardee Sr., who is not one for provocative, bikini-clad women.

Wednesday, 22 March 2017 07:48

Google Advertising: An Ad Misplacement Mistake

Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls.

Published in FiG Marketing Thought
Thursday, 02 March 2017 01:43

Advertising on Amazon’s Echo and Dot

It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.

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