Displaying items by tag: advertising

Social media marketing is just one of many components of digital marketing. Various social media platforms, such as Snapchat, TikTok, and Facebook, can be used to introduce brands, grab attention, and engage with prospects and clients. Almost every business these days needs to be on social media, regardless of their size or industry. If you own a business in Denver, social media services can help boost your brand awareness and drive more revenue to your business.

Published in FiG Marketing Thought

Every month, hundreds of brilliant advertisements come out. They grab the attention of their target audience, communicate a persuasive message to their listeners, and create more brand awareness for the company. And this month, one marketing campaign caught our marketer’s attention at our Denver advertising agency.

At Real FiG Advertising + Marketing, we recently completed a 6-month marketing project for our client, USA Field Hockey. Our marketing agency in Denver handled a variety of marketing operations for our client to accomplish their goal of increasing female athlete attendance at their training camps across the U. S. We’re proud to say that we were able to generate some great metrics for their 2022 field hockey program. 

Published in FiG Client Case Study

In 1993, the "Got Milk?" ad campaign was kicked off by the California Milk Processor Board. It was a nationwide advertising campaign that quickly caught the eyes of everyone and has run consistently to this day. The classic iterations of these ads consisted of actors, artists, and other celebrities with milk mustaches and the rhetorical tagline “Got Milk?”. The "Got Milk?" ad campaign has run for decades, and it is the most famous advertising campaign of all time. And as a top media buying agency in Denver, we’re here to comment on its prominence and resurgence.

Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver. 

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH” ad campaign and pull a few insights you can apply to your own Denver advertising efforts.

In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

Hopefully by now, you’ve seen the notorious Peloton ad: “The Gift That Gives Back.” The 30-second holiday advertisement for the Peloton stationary bike has been widely condemned, mocked, and criticized. The entire saga unfolded within a week and it was an incredibly turbulent experience to watch from the sidelines. Even though it was an international ad, we believe that there are some lessons to be learned from it which could improve your advertising in Denver. As a leading ad agency in the Denver area, we wanted to share our thoughts on the Peloton ad.

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