Displaying items by tag: advertising
Ad of the month: IKEA BookBook™
Ad of the month: IKEA’s video showboating the power of an old-fashioned print catalog, which has generated more than 12 million online views so far. Because this month was also the release of the new iPhone, we thought this IKEA ad was not only clever, but well timed.
New Client: Amazing Moves Moving & Storage
Ad of the Month: Robot Fans
A Korean baseball team has a new way to fill seats at games: robots. The Hanwha Eagles recently unveiled robot proxies called "fanbots," which enable fans to watch and cheer at games from home.
An Alcohol Ad Above The Rest
Tullamore Dew Irish Whiskey and New York based agency Opperman Weiss have teamed up to create an all but typical advertisement.
Social Update: Instagram Launches Ads
One year after being acquired by Facebook, Instagram is getting the ad treatment. Like most other social networks, companies are flooding users feeds with ads, or “sponsored” posts and tweets, and now we will have sponsored photos.
DDB and WATERisLIFE Clean Water Campaign
Last October, DDB New York teamed up with clean water organization WATERisLIFE to produce their #FirstWorldProblems campaign, using the popular hashtag to create awareness around the water shortage in Haiti.
Agency Rebrands Chemotherapy as 'Superformula' for Kids
Children battling cancer are already viewed as superheros in many eyes, and worldwide ad agency JWT is helping them to see this for themselves by rebranding chemotherapy as a superformula.
Live Photoshop Prank Is a Hit
You are minding your own business, waiting for the bus and you look over to see yourself on a bus stop billboard. A little freaked out? You would think so, but a few individuals in Sweden seem to find it much more entertaining.
Online Video Marketing - The Next Big Ad-Thing?
There is no denying that television advertisements have been and still are successful. However, according to a recent survey by digital video advertising agency BrightRoll, a new form of video advertising is taking the lead.
A Fight for Real Beauty
Dove has been in the lead for women's cleansing products from the start when they created the Dove Beauty Bar in 1957. They are positioned as being rooted in and committed to listening to women while building self-esteem and inspiring them to reach their potential.