Social Media Marketing (27)

In early January, Facebook CEO, Mark Zuckerberg, announced that the leading social platform would be doubling down on their fundamental goals of connecting people with content they love. With a user-centric mentality driving the algorithms that determine post order, it is time for brands to adapt their social strategy to facilitate more meaningful interactions.

Using Hashtags in Social Media Marketing

Wednesday, 22 February 2017 06:02
If you spend any time on the internet, you’re probably familiar with using hashtags in social media (the pound sign--#). These are words and phrases that follow many social media posts. What you may not know is that hashtags are becoming more and more important for the success of social media marketing and small businesses, providing an advantageous way for businesses to connect with current and potential customers.

Small Business Opportunities with Snapchat

Tuesday, 04 October 2016 03:11
The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.

Marketing Thought: Snapchat - The Features

Thursday, 04 August 2016 08:35
Last month, we discussed the basics of Snapchat. Now we can delve into the most exciting features of this sophisticated phone app which have contributed to users’ eight billion daily video views on the platform. The app now rivals even Facebook’s video engagement, so here you can discover what the fuss is about.
The Ad Council, released a PSA featuring John Cena on Independence Day this year declaring, “John Cena takes a break between dropping body slams to drop some truth.” It’s our ad of the month because it delivers the right message at the right time to the right audience.
JetBlue, "Got New Yorkers to do the impossible: stop and look up." JetBlue Airlines is making them stop in their tracks with an advertising campaign that uses real-time billboards. The real-time billboard uses Android and Google Maps API to create continuously updated information on a billboard.
Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.
Social media is an interactive and engaging marketing tactic that has the potential to launch new ideas and products to stardom. But, running a successful social media campaign isn’t as easy as it looks. Effective social media campaigns require planning, strategy, and careful execution. Below is an examination of a particularly good social media campaign followed by a look at a social media fail.
Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.