Think about it. We’re entering a highly-anticipated new year. The COVID-19 vaccine is slowly (but surely) rolling out and most people find themselves feeling cautiously optimistic about the year ahead. For social media marketers, 2021 will require more thoughtful planning than in previous years. It’s true that digital marketing is always evolving, but 2020 shook up the industry so dramatically that most marketers will have to revisit everything they thought they knew about effective and engaging social media marketing.
As a top social media marketing agency in Denver, we’re covering everything you need to know about the key changes we expect to see in the year ahead.
Social media marketing is more prominent than ever before
Average time spent on social media has increased significantly. And it’s no wonder why – as stay-at-home orders were enforced all across the world, social media was there to keep us connected with friends, family, and the brands we love.
In the past, some could argue that having an active business presence on social media wasn’t 100% necessary. But after 2020, that belief couldn’t be further from the truth.
The most effective platforms in 2021
Not only is social media, in general, becoming more prominent, but so are certain platforms. According to Hootsuite, one of the most popular social media management tools, 78% of marketers find Facebook to be the most effective platform for reaching their business goals. Coming in second is Instagram with 70% of marketers saying it’s the most effective platform. And in third place is LinkedIn with 42% of respondents.
Hootsuite also discovered that for marketers who don’t invest in paid social ads, Pinterest and Twitter were found to be the most effective channels for organic engagement.
And in a year filled with national and global news stories, including COVID-19, BLM protests, and the U.S. election, it’s worth mentioning that Twitter saw significant growth as well. Brands that want to be involved in these online discussions will do well to focus on Twitter in the upcoming year.
Social media can lead the light in customer loyalty
If there’s one thing that social media does well, it’s helping brands stay connected with their most loyal customers. In fact, Forrester Research, a leading global market research company, predicts that spending on retention marketing will increase by approximately 30% in 2021.
For brands that want to improve customer loyalty and decrease cost per acquisition, they should focus on providing valuable information on social media, responding to comments and questions, and building a close-knit online community.
Improve your Denver social media marketing
Is your business or brand located in Denver, Colorado? Are you looking for assistance with your social media marketing? Reach out to us at FiG Advertising + Marketing.
We are a full-service ad agency with a wide range of specialties, including social media management. So, what are you waiting for? Contact us today to start improving your Denver social media marketing.