Displaying items by tag: Social Media Marketing

Social media is always evolving. Every few months new platforms pop up, top-performing content changes, and algorithms update, so it’s no wonder why it’s tough to stay on top of trends. As 2020’s events have forced more online communication, social media marketing has taken on greater significance than ever before. And as a result, Denver social media marketing is continuing to change. 

Published in Social Media Marketing

Robert Kelly went from world-renowned political pundit to internet sensation overnight in 2017 when his live interview on BBC News was charmingly interrupted by his young children. Long before the days of constant Zoom meetings and work-from-home orders, this type of interruption seemed almost novel. Thanks to the pandemic, they are now fairly commonplace. In Twitter’s most recent ad, Robert Kelly is back to show you how to stay focused and avoid distractions. And as a social media agency in Denver, we’re always on the lookout for engaging ads—especially with pop culture references—so we’re here to share our thoughts on this witty advertisement.

On any given day, over 3.5 billion people log into social media platforms around the world. And all of those users will spend anywhere from a few minutes to several hours on those platforms each day. Whether you’re familiar with social networks or not, you can’t ignore the fact that social media is an essential part of any digital marketing strategy today. If you’re disregarding your social media presence, you may actually be negatively impacting the potential of your company. Believe it or not, your business stands to gain tremendous benefits when you leverage the right social media marketing in Denver, CO.

Published in FiG Marketing Thought

According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day. 

Social media marketing is an important part of any strong digital advertising strategy. But, it’s not always easy to stay on top of trends. Social media platforms are always evolving and it can feel difficult to navigate the complexities of those social apps. If you’re interested in updating and improving your social media marketing in Denver, our social media experts are here to help.

Published in Social Media Marketing

The recent COVID-19 pandemic brought the world to a standstill. Businesses and consumers across the globe began to close their doors and shelter-in-place in March and early April. Even though many Denver businesses have begun to reopen, the massive societal adjustment of the pandemic has shaken consumer confidence and changed their behaviors. This is the turning point at which small businesses need to start leveraging the capabilities of digital marketing firms in Denver.

Published in FiG Marketing Thought

In the spring of 2018, FiG helped a long-time client start a new and exciting venture called Hope N Wellness. Their new business operates an online affiliate of Metagenics supplements. The organization was founded to help provide Americans easy access to high-quality supplements to ultimately improve their health and well-being. The marketing team at FiG has worked diligently over the past 2 years to improve the online visibility of Hope N Wellness. Thanks to our social media strategy in Denver, we’ve achieved that goal.

Published in FiG Client Case Study

In early 2017, FiG started out on a new partnership with redcup Beverage Service. The business, owned by Christopher Anson, is a leading provider of beverage and snack services for businesses in the Denver metro area. It’s now been over 2 years since our enduring partnership began and our hard work has delivered some significant results for redcup. As a leading Denver digital advertising agency, we’re thrilled to share some of these terrific results with you.

Published in FiG Client Case Study

Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.

In early January, Facebook CEO, Mark Zuckerberg, announced that the leading social platform would be doubling down on their fundamental goals of connecting people with content they love. With a user-centric mentality driving the algorithms that determine post order, it is time for brands to adapt their social strategy to facilitate more meaningful interactions.

Published in Social Media Marketing
Page 1 of 6