Displaying items by tag: Social Media Marketing

Franchising Operations See Improved Lead Generation with Social Media Marketing in Denver

In today's digital age, if you want to reach a wide audience, you must have some kind of presence on social media with a targeted strategy. Social media has become a powerful tool for companies to connect with their target market(s) and increase their customer base. At our social media agency in Denver, we’ve helped all kinds of small businesses turn social media into another effective marketing channel for their lead generation efforts.

Published in FiG Client Case Study

In August of 2022, FiG began a partnership with a Denver-based modeling agency named Wolves Management. This talent agency discovers, develops, and manages the professional careers of talented individuals in the modeling industry. Wolves approached our Denver marketing agency to create a ad campaign to bring in attendees for an open casting call.

Published in FiG Client Case Study
Wednesday, 18 August 2021 14:01

How to Increase Web Traffic for Small Businesses

Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.

Social media has come a long way from its humble beginning on MySpace. And the industry is continuing to evolve and change even today! Between new platforms, trends, and marketing methods, there are plenty of ways that you can leverage social media to benefit your business. Today we'll give you a detailed rundown of how social media in Denver is changing and how your business may be able to benefit from it.

Social media is always evolving. Every few months new platforms pop up, top-performing content changes, and algorithms update, so it’s no wonder why it’s tough to stay on top of trends. As 2020’s events have forced more online communication, social media marketing has taken on greater significance than ever before. And as a result, Denver social media marketing is continuing to change.

Published in Social Media Marketing

Robert Kelly went from world-renowned political pundit to internet sensation overnight in 2017 when his live interview on BBC News was charmingly interrupted by his young children. Long before the days of constant Zoom meetings and work-from-home orders, this type of interruption seemed almost novel. Thanks to the pandemic, they are now fairly commonplace. In Twitter’s most recent ad, Robert Kelly is back to show you how to stay focused and avoid distractions. And as a social media agency in Denver, we’re always on the lookout for engaging ads—especially with pop culture references—so we’re here to share our thoughts on this witty advertisement.

On any given day, over 3.5 billion people log into social media platforms around the world. And all of those users will spend anywhere from a few minutes to several hours on those platforms each day. Whether you’re familiar with social networks or not, you can’t ignore the fact that social media is an essential part of any digital marketing strategy today. If you’re disregarding your social media presence, you may actually be negatively impacting the potential of your company. Believe it or not, your business stands to gain tremendous benefits when you leverage the right social media marketing in Denver, CO.

Published in FiG Marketing Thought

According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day. 

Social media marketing is an important part of any strong digital advertising strategy. But, it’s not always easy to stay on top of trends. Social media platforms are always evolving and it can feel difficult to navigate the complexities of those social apps. If you’re interested in updating and improving your social media marketing in Denver, our social media experts are here to help.

Published in Social Media Marketing

The recent COVID-19 pandemic brought the world to a standstill. Businesses and consumers across the globe began to close their doors and shelter-in-place in March and early April. Even though many Denver businesses have begun to reopen, the massive societal adjustment of the pandemic has shaken consumer confidence and changed their behaviors. This is the turning point at which small businesses need to start leveraging the capabilities of digital marketing firms in Denver.

Published in FiG Marketing Thought
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