Displaying items by tag: Social Media Marketing
A lot of our clients are B2B and we often get asked by our clients: What social media platform should we be using and why?, or even Why should we be using social media at all?
In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.
This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook.
If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.
Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.
Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.
This spring, FiG Advertising partnered up with the National Sales Association to help boost excitement around their National Sales Conference: The Art of Sales, which was held in Denver, June of 2013.
It seems like social media platforms are updating as much as Apple products these days. App updates with new layouts and features are popping up in my iPhone App Store almost daily, and today is no different.
Social media is so well integrated into our lives that we don't stop to think about it anymore. For the young and the old, the rules of social communication have vastly changed.
It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.