Displaying items by tag: Social Media Marketing

Tuesday, 27 January 2015 01:33

Using LinkedIn for B2B Marketing

A lot of our clients are B2B and we often get asked by our clients: What social media platform should we be using and why?, or even Why should we be using social media at all?

Published in B2B Marketing

In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.

Published in FiG Marketing Thought
Thursday, 09 January 2014 08:05

Social Media Generation Gap?

This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook.

Published in Social Media Marketing

If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

Friday, 20 September 2013 08:38

Is the Term “Social Media” Outdated?

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

Published in FiG Marketing Thought
Wednesday, 21 August 2013 11:01

GE's #6SecondScience Vine Campaign

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

This spring, FiG Advertising partnered up with the National Sales Association to help boost excitement around their National Sales Conference: The Art of Sales, which was held in Denver, June of 2013.

Published in Social Media Marketing
Thursday, 20 June 2013 10:57

Social Media Update: Facebook and Instagram

It seems like social media platforms are updating as much as Apple products these days. App updates with new layouts and features are popping up in my iPhone App Store almost daily, and today is no different.

Published in Social Media Marketing

Social media is so well integrated into our lives that we don't stop to think about it anymore. For the young and the old, the rules of social communication have vastly changed.

Published in Social Media Marketing
Wednesday, 17 April 2013 03:45

Vine: We Get It

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

Published in Social Media Marketing
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