Displaying items by tag: Social Media Marketing

"To tweet or not to tweet... that 'tis the question: Whether 'tis nobler in the mind To suffer the slings and arrows of marketers' fortune Or to take arms against the seas of troubles."

There's no doubt that Facebook page reach has been dwindling. In April of 2012, Facebook themselves said that business pages reached only 16% of their audiences on average.

We could easily post every commercial that ran during this year’s Super Bowl and give a nod to each of their glory, but since we always do an “Ad of the Month”, we’ll stick to just one

A lot of our clients are B2B and we often get asked by our clients: What social media platform should we be using and why?, or even Why should we be using social media at all?

In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.

This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook.

If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

This spring, FiG Advertising partnered up with the National Sales Association to help boost excitement around their National Sales Conference: The Art of Sales, which was held in Denver, June of 2013.