FiG Marketing Thought (43)

FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.

In the great state of Colorado, there are currently over 560,000 small businesses. Each day that number increases a little more with the establishment of new small businesses. More businesses mean more competitive markets. If you hope to succeed amid steep competition, your business needs to specialize and hone in on a specific niche. That’s often easier said than done. The perfect niche can be elusive and many struggle to find the right niche for their specialty. You can simplify this process by working with a leading market research agency. When you let the pros conduct your market research in…
We may not live in medieval castles anymore, but we all still love a good story. From entertainment to information, content has become ingrained into our everyday lives. Even businesses utilize content to market themselves and generate new leads. However, content marketing is easier said than done. Many businesses in Denver use content marketing services to generate new leads. But, if you put in the work yourself, you can get some terrific results for your business. As a content marketing agency in Denver, we wanted to share some words of wisdom.
Practically every business has the same goal: improve their ROI. But, it’s easier said than done. Thanks to the rise of technology and improved market accessibility, competition has only gotten stiffer. Search engine optimization (SEO) may have been optional in the past. Not anymore. SEO is an integral part of any marketing strategy and if you want to stay relevant in today’s local market, you need to work with a leading SEO agency in Denver.
When is an advertisement unethical? What does it look like? How should the company be held accountable? It’s tricky to talk about ethics in the modern corporate world. As the ethical nature of a few advertising and marketing tactics are being called into question, we wanted to reflect on the best ethical practices that make an ad agency credible, respectable, and admired.
It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.
You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.
In 1980, if you wanted to open a sandwich shop, it wasn’t too hard. You rented out some readily available commercial space, brought in the right ingredients, began operations, purchased some print advertisements, and started gaining customers. Back then, marketing costs were simple, easy to manage and understand.
Did you know that 330 million people worldwide have some sort of visual impairment? Did you know that this audience has more than $1 trillion – yes, trillion with a “T” - in disposable income? Are your digital marketing efforts inadvertently leaving out a major percentage of your target audience? Let's go over some best practices for marketing accessibility to ensure that you're not losing an audience that's equivalent to the population of the entire United States.
As with many of the other popular themes in marketing, Micro-Moments have become a common buzzword that is thrown around in conversations. The idea of a micro-moment was introduced a few years back but has become increasingly more popular as consumer behavior continues to adapt to a digital-centric mindset. But, what does this idea mean for your business?