FiG Marketing Thought (68)

FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.

Social media marketing is just one of many components of digital marketing. Various social media platforms, such as Snapchat, TikTok, and Facebook, can be used to introduce brands, grab attention, and engage with prospects and clients. Almost every business these days needs to be on social media, regardless of their size or industry. If you own a business in Denver, social media services can help boost your brand awareness and drive more revenue to your business.
Local search engine optimization (SEO) is something that will help any business get found when people search for their products or services locally online. When you optimize your site following best practices for local SEO, you improve your chances of ranking well on search engines like Google. Regardless of how superior a company is, it won’t get far if it lacks a clear and consistent local SEO strategy. In every city including Chicago, local SEO is a must for any business, no matter their size.
Cultivating customer loyalty is no easy task. With so many options on the market, it’s important to find ways to make your business stand out. In Denver, small business marketing is the best way to set your company apart from other local businesses. In order to effectively reach the local community and your target audience, you need to build a strong brand identity. The stronger your brand identity becomes, the more easily recognizable and accessible you’ll become for your customers.  
Once Halloween wraps up, the holidays kick into full gear — especially for marketers. With online holiday sales expected to grow nearly 15% this year, it's no surprise that retailers want to spread the spirit to consumers through ad spend. As a Denver Advertising Agency, we always keep an eye out for upcoming trends and popular content. This month, we will be analyzing Coca Cola's recent longform global holiday commercial to spot the techniques they used to make it successful. 
Social media is inescapable these days. On average, internet users spend 144 minutes on social media every day. With so many people spending so much time online, there is an opportunity to increase your visibility in the market like never before. No matter what type of business you operate, you can use social media in Denver to expand your local influence and connect with your customers.
Marketing is an essential part of any business plan. In our hyper-digital age, online advertisements must be a part of your marketing strategy. But what kinds of digital ads are best for you? From text and display to video and more, there are many different options available for your digital advertising in Denver.
In today’s digital age, search engines have become the go-to marketing channels for businesses around the globe. Google, Bing, and even DuckDuckGo have become exceptional lead-generation channels for small, mid-sized, and large businesses alike. But if you're unfamiliar with search engine marketing in Denver, you might feel confused about where to start.
The majority of website design experts agree businesses should upgrade their sites every 2-3 years. However, that is not a hard and fast rule. Every business is different and every business's website is different too. Don't base your decision to upgrade your web design in Denver solely on time elapsed.
Every brand needs a logo. That's business 101. But that doesn't mean every logo is amazing. There are some exceptional logos and some good ones, but there are also plenty of terrible logos out there today. So, how do you make a logo memorable, impactful, and iconic? As experts in logo design in Denver, we're here to share our insights on this topic.