FiG Marketing Thought (85)
FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.
New Yelp App Features See Results
Thursday, 31 October 2013 06:55
Companies continue to find success with mobile and this time it is Yelp.
Google Encrypts Search - What does this mean for SEO?
Friday, 27 September 2013 05:10
This week brings some big buzz in the Search Engine Optimization world due to a sudden change from Google who, instead of opening new doors, is closing a few.
Is the Term “Social Media” Outdated?
Friday, 20 September 2013 08:38
Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.
We Can Learn From Obama's Digital Strategy
Friday, 18 January 2013 02:24
Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.
Online Resources For Writers
Thursday, 20 December 2012 06:06
There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!
Inbound Marketing or is SEO Really Dead?
Thursday, 25 October 2012 06:32
If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords: “SEO is Dead” and “Inbound Marketing”.
Advertising Consumption - How it is Changing
Thursday, 18 October 2012 08:55
The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.
Back to School Trends – What Companies and Consumers are Doing
Thursday, 30 August 2012 09:58
As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.
A FiG A Day Keeps Your Competition Away
Monday, 20 December 2010 08:41
Last time, we discussed how to find your niche. This time we'll discuss how to keep your niche from rivals. Once you discover your business niche, in this quickly developing competitive environment, you have to protect it.