FiG Marketing Thought

Marketing Thought: What Makes A Great Logo Design?

Friday, 11 July 2014 05:10

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

Visual Content is King

Monday, 07 April 2014 06:56

I'm sure you have heard the phrase, "content is king," and in the world of marketing, it is an ever growing truth. These days, especially when considering social marketing, the real king is not just content but visual content, with images taking center stage.

Visa Olympic Paid Search Campaign May Be On To Something

Monday, 17 February 2014 09:09

In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.

New Yelp App Features See Results

Thursday, 31 October 2013 06:55

Companies continue to find success with mobile and this time it is Yelp.

Google Encrypts Search - What does this mean for SEO?

Friday, 27 September 2013 05:10

This week brings some big buzz in the Search Engine Optimization world due to a sudden change from Google who, instead of opening new doors, is closing a few.

Is the Term “Social Media” Outdated?

Friday, 20 September 2013 08:38

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

We Can Learn From Obama's Digital Strategy

Friday, 18 January 2013 02:24

Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.

Online Resources For Writers

Thursday, 20 December 2012 06:06

There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!