FiG Marketing Thought (63)

FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.

Online Resources For Writers

Thursday, 20 December 2012 06:06
There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!

Inbound Marketing or is SEO Really Dead?

Thursday, 25 October 2012 06:32
If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords: “SEO is Dead” and “Inbound Marketing”.

Advertising Consumption - How it is Changing

Thursday, 18 October 2012 08:55
The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.
As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.

A FiG A Day Keeps Your Competition Away

Monday, 20 December 2010 08:41
Last time, we discussed how to find your niche. This time we'll discuss how to keep your niche from rivals. Once you discover your business niche, in this quickly developing competitive environment, you have to protect it.

Put On A Suit!

Friday, 09 April 2010 09:40
Going to a lunch meeting? As I spend more and more time in this business I see more and more people starting businesses. Some of them even look like actual business people. Until I see their card, or their website, or sales sheet. It's important to understand that these things are an extension of you and your business.

Marketing 2.0 :: Part 2

Thursday, 12 March 2009 08:20
You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."

Marketing 2.0 : Part 1

Thursday, 12 March 2009 07:36
Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.

Marketing In A Fluffy Down Economy

Tuesday, 24 February 2009 04:43
Ironically one of the first budgets that companies cut when times get tough is their marketing budget. The very aspect of business who's sole purpose is to make more sales and boost the bottom line, gets cut. I can't really blame businesses leaders though when so much of what they hear is "this look... that look... artistically speaking...". It sounds like a bunch of fluff. And it is.