FiG Marketing Thought (82)

FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.

TMany people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.
Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls.
If you want to know what the next generation of marketers are thinking, go to their college and take their questions. On Wednesday, January 18th, that’s what I did when I participated in a panel of market research and analytics experts for the University of Denver.

The 5 Love Languages of Branding

Wednesday, 12 October 2016 09:56
The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.
eMarketer says that “In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year.” Ad blockers filter out ads on peoples’ mobile and desktop devices. Next year, that figure will grow another 24.0% to 86.6 million people.” Though your audience may choose to ignore you, you can’t neglect them. Ad blocking software is “already used by hundreds of millions of people,” Mr. Blanchfield, CEO and Co-Founder of PageFair, assures us, “You can’t put the cat back in the bag.”
Viewers hate the mobile ads that often appear chaotically squeezed onto their small screens. To gain a better mobile experience, many people download plugins that block ads. Ad blocking is a scary, scary term to advertising agencies everywhere.

Mobile Cyber Monday

Wednesday, 02 December 2015 02:50
Over the Thanksgiving holiday weekend this year Cyber Monday outperformed Black Friday, which means that more people shopped online than visited brick and mortar stores.
Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.

Industry News: LinkedIn Lookup

Monday, 26 October 2015 03:53
LinkedIn introduced a new app, LinkedIn Lookup. The app is supposed to help professional users easily find, learn about, and contact co-workers. Ankit Gupta, co-founder of LinkedIn Pulse, stated that using the app allows employees to be more productive.