FiG Marketing Thought (87)
FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.
Which Is Better: SEO Or PPC?
Wednesday, 25 April 2018 06:30
As digital marketers, we get this question all the time. Each time we speak to someone who is wondering about the best marketing tactics to drive traffic to their website, our answer is always the same: “It depends.” In order to choose the most effective tactic to complement a marketing strategy, one must take into consideration a number of different aspects of the company's current situation.
AI Is Changing The Face Of Marketing: Part 1
Monday, 22 January 2018 06:30
The idea of AI, or artificial intelligence, stems from ancient philosophy, in which philosophers tried to explain the concept of human thinking through the mechanical manipulation of symbols. While initially held back by technological limitations, the increased capabilities of hardware and software have led to rapid development on the AI front. From self-driving cars to voice-operated assistants, we interact with the digital brain on a daily basis without even realizing it.
What Consumers Want From Advertisers: Earning Trust and Building Relationships In An Overstimulated World
Monday, 11 December 2017 02:42
Earned advertising, especially that in the form of recommendations from family and friends, has been the reigning champion of influential communication for many years now.
Voice Search Means Changes For SEO
Wednesday, 08 November 2017 03:00
Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information. From Siri on the iPhone to Alexa for Amazon, voice-activated “assistants” are a new way that consumers are getting things done. The new capabilities of voice search are changing consumer behaviors and it's forcing SEO marketers to change their tactics as well.
What Is Virtual Reality and What Does It Mean For Marketers?
Tuesday, 19 September 2017 10:29
With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.
Media Buys & The Wonder Woman Ad Campaign
Monday, 12 June 2017 04:36
TMany people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.
Google Advertising: An Ad Misplacement Mistake
Wednesday, 22 March 2017 07:48
Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls.
Market Research and Analytics Panel at the University of Denver
Friday, 20 January 2017 08:26
If you want to know what the next generation of marketers are thinking, go to their college and take their questions. On Wednesday, January 18th, that’s what I did when I participated in a panel of market research and analytics experts for the University of Denver.
The 5 Love Languages of Branding
Wednesday, 12 October 2016 09:56
The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.