FiG Marketing Thought (83)
FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.
Industry News: LinkedIn Lookup
Monday, 26 October 2015 03:53
LinkedIn introduced a new app, LinkedIn Lookup. The app is supposed to help professional users easily find, learn about, and contact co-workers. Ankit Gupta, co-founder of LinkedIn Pulse, stated that using the app allows employees to be more productive.
Analytics 101 for Small Businesses Part II of II
Monday, 15 June 2015 10:29
In Part I, we discussed connecting your website’s content to your overall business goals. (Yes, it sounds so incredibly elementary, and yet many small companies still don't know how to do this.) Now we'll look at measuring the ROI of your website which is done with analytics.
Industry News: Marketing Trends for 2015
Monday, 15 December 2014 06:41
Changes in digital marketing are becoming more frequent, and it can be hard for anyone to keep up.
Automotive Dealerships: The Perfect Candidates for Marketing Automation
Thursday, 11 December 2014 07:23
If you recall, last month we talked about marketing automation and content marketing,
Marketing Thought: What Makes A Great Logo Design?
Friday, 11 July 2014 05:10
There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?
Visual Content is King
Monday, 07 April 2014 06:56
I'm sure you have heard the phrase, "content is king," and in the world of marketing, it is an ever growing truth. These days, especially when considering social marketing, the real king is not just content but visual content, with images taking center stage.
Visa Olympic Paid Search Campaign May Be On To Something
Monday, 17 February 2014 09:09
In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.
New Yelp App Features See Results
Thursday, 31 October 2013 06:55
Companies continue to find success with mobile and this time it is Yelp.
Google Encrypts Search - What does this mean for SEO?
Friday, 27 September 2013 05:10
This week brings some big buzz in the Search Engine Optimization world due to a sudden change from Google who, instead of opening new doors, is closing a few.