FiG Marketing Thought (88)
FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.
The 5 Love Languages of Branding
Wednesday, 12 October 2016 09:56
The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.
Industry News: Ad Blocking Costs Marketers Billions
Thursday, 14 July 2016 06:44
eMarketer says that “In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year.” Ad blockers filter out ads on peoples’ mobile and desktop devices. Next year, that figure will grow another 24.0% to 86.6 million people.” Though your audience may choose to ignore you, you can’t neglect them. Ad blocking software is “already used by hundreds of millions of people,” Mr. Blanchfield, CEO and Co-Founder of PageFair, assures us, “You can’t put the cat back in the bag.”
Need to Circumvent Ad Blockers? Try These Tactics
Monday, 25 January 2016 08:54
Viewers hate the mobile ads that often appear chaotically squeezed onto their small screens. To gain a better mobile experience, many people download plugins that block ads. Ad blocking is a scary, scary term to advertising agencies everywhere.
Mobile Cyber Monday
Wednesday, 02 December 2015 02:50
Over the Thanksgiving holiday weekend this year Cyber Monday outperformed Black Friday, which means that more people shopped online than visited brick and mortar stores.
Smart Marketing or Snake Oil? 5 Ways to Tell the Difference
Monday, 23 November 2015 07:54
Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.
Industry News: LinkedIn Lookup
Monday, 26 October 2015 03:53
LinkedIn introduced a new app, LinkedIn Lookup. The app is supposed to help professional users easily find, learn about, and contact co-workers. Ankit Gupta, co-founder of LinkedIn Pulse, stated that using the app allows employees to be more productive.
Analytics 101 for Small Businesses Part II of II
Monday, 15 June 2015 10:29
In Part I, we discussed connecting your website’s content to your overall business goals. (Yes, it sounds so incredibly elementary, and yet many small companies still don't know how to do this.) Now we'll look at measuring the ROI of your website which is done with analytics.
Industry News: Marketing Trends for 2015
Monday, 15 December 2014 06:41
Changes in digital marketing are becoming more frequent, and it can be hard for anyone to keep up.
Automotive Dealerships: The Perfect Candidates for Marketing Automation
Thursday, 11 December 2014 07:23
If you recall, last month we talked about marketing automation and content marketing,