FiG Marketing Thought (85)
FIG shares thoughts about the latest and greatest trends and how businesses can implement marketing trends in their businesses.
Put On A Suit!
Friday, 09 April 2010 09:40
Going to a lunch meeting? As I spend more and more time in this business I see more and more people starting businesses. Some of them even look like actual business people. Until I see their card, or their website, or sales sheet. It's important to understand that these things are an extension of you and your business.
Marketing 2.0 :: Part 2
Thursday, 12 March 2009 08:20
You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."
Marketing 2.0 : Part 1
Thursday, 12 March 2009 07:36
Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.
Marketing In A Fluffy Down Economy
Tuesday, 24 February 2009 04:43
Ironically one of the first budgets that companies cut when times get tough is their marketing budget. The very aspect of business who's sole purpose is to make more sales and boost the bottom line, gets cut. I can't really blame businesses leaders though when so much of what they hear is "this look... that look... artistically speaking...". It sounds like a bunch of fluff. And it is.