Displaying items by tag: Social Media Marketing

Social media is so well integrated into our lives that we don't stop to think about it anymore. For the young and the old, the rules of social communication have vastly changed.

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

You are surviving, even happy about, your company's Facebook experience, your employees love to help with Twitter (and are doing a great job!), and you know you need Google + (aka G+) for the search engine ranking advantage it provides, but it just seems like all your social contacts are not there...isn't that reason enough not to move the company onto Google Plus for Brands?

The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.

The election is over and so are the political ads,  and while I'm confident the ads are not missed, we are going to talk about them one last time. The results are in, and it's time to see how the candidates stand when it comes to advertising, spending and social media.

Over the last few years social media has become firmly implanted in our society. Like the phrase “Google It”, the phrase “Facebook It” has become equally important. “Message Me” or “PM me” now means find me on Facebook or Twitter and not one of 10 or more platform dependent instant messaging services. Social media is here to stay and as a result, each and every business on this planet needs to look at ways to morph social media into their business.

Have you sat down and had a long talk with yourself about what social media engagement really means to your business? We are not talking about the ROI and social media analytics here. FiG is trying to find that elusive spark that will help you begin true engagement with your customers. The crucial numbers will generally follow that spark.

In May, Google began a process that will result in the full integration of the Google Places local search listings and business Google Plus pages. According to the Google, the initial changes were a design upgrade and a new link. Simple changes maybe, but it’s now more important than ever that businesses with a strong local customer base dive in and work on their local search strategy.

With an ever-growing number of social media outlets, its becoming more and more confusing as to which networks marketers should be using to reach the right audience and what type of information should be shared. A few recent articles and studies may help shed some light on the trends of this ever changing medium.

Despite the big IPO date for Facebook last week, Pinterest is still the fastest growing social media site at this moment. Its simple and direct visual influence brings more than 4 millions visitors to the site every day.