Marketing Ad of The Month (75)
FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
Advertising Agency in Denver Explores the Masterful Marketing of Barbie
Tuesday, 25 July 2023 12:29
Dive into the Power of this Box-Office Hit with our Advertising Agency in Denver Since debuting in 1959, the Barbie brand has been a mainstay in the toy industry, captivating the hearts and imaginations of young children around the world. Some might even say Barbie has become the most popular children’s toy in modern history. And in the summer of 2023, a live-action film adaptation of the toy has made waves with the release of Greta Gerwig's “Barbie” movie starring Margot Robbie and Ryan Gosling. The marketing campaign behind the film amped up enough interest to make it a cultural…
AAPI Heritage Month Campaigns Analyzed by a Denver Media Buyer
Wednesday, 24 May 2023 15:18
Standout AAPI Heritage Month Ads According to a Denver Media Buyer Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward. 2023 has presented an interesting shift in the advertising landscape for AAPI…
Colorado Playoffs: A Look at Billboard Advertising in Denver
Thursday, 27 April 2023 13:17
Analyzing Billboard Advertising in Denver for Colorado Sports Teams The Denver Nuggets and Colorado Avalanche are two of the most beloved sports teams in Colorado, and they’re making waves this season. The NHL and NBA playoffs are in full swing, and both Colorado teams have made the cut following the regular seasons. The marketing strategies for both teams have been turning some heads too, and as a leading provider of traditional and digital advertising in Denver, we wanted to share our thoughts.
2023 Super Bowl Ads: Thoughts from a Media Buyer in Denver
Tuesday, 28 February 2023 08:50
The Super Bowl is one of the biggest advertising events of every year, and 2023 was no exception. 113 million people watched the Kansas City Chiefs and the Philadelphia Eagles duke it out (Statista), and there were plenty of ads for viewers to enjoy in between the action. As a leading media buyer in Denver, we're always interested to see what new strategies and creative ideas companies use to make sure their messaging stands out during the Super Bowl.
Branding Agency in Denver Examines M&M’s New Branding Shift
Monday, 30 January 2023 15:17
M&M’s, the flagship product of the candy manufacturer, Mars Inc., has been in the news a lot recently, and not just for selling candy. Instead, the media attention has been on their spokescandies – the personified M&M’s candies that have been an iconic part of the brand for decades. Now it looks like the candy characters are out and a new voice is ready to take over for the product. The news piqued our interest as a branding agency in Denver and we wanted to use our industry knowledge to discuss what caused the change of direction and where this…
Denver Advertising Agency Appreciates Autism Awareness Month Ad
Friday, 08 April 2022 13:03
Every month, hundreds of brilliant advertisements come out. They grab the attention of their target audience, communicate a persuasive message to their listeners, and create more brand awareness for the company. And this month, one marketing campaign caught our marketer’s attention at our Denver advertising agency.
Top Marketing Campaigns in 2021 From a Denver Marketing Agency
Thursday, 16 December 2021 10:24
In 2021, there were many moments that stuck out -- and even made history. As the year wraps up, it’s time to reflect on what impacted us the most. From the knee slappers to the tearjerkers, we are taking a look at a few of the most notable marketing campaigns of 2021. As a top Denver marketing agency, we’re going to dive into the innovative techniques marketers are using today to create compelling campaigns that not only draw in new customers but spark important conversations too.
Meow Wolf’s Billboards: Thoughts from a Denver Marketing Firm
Wednesday, 27 October 2021 12:39
The immersive art installation company, Meow Wolf, has opened up a new location in the Denver area. The creative brand has already made a mark in Denver thanks to its unforgettable billboard displays enchanting drivers on local roads. It’s no surprise that the art installation would be an instant hit with the advertisement’s vibrant colors zoning into a black hole of riddled text. This striking campaign is a crowd-puller as advertisements undergo a contemporary shift in the age of social media. As a leading Denver marketing firm, we are here to share our thoughts on this ad campaign.
United's New Campaign Analyzed By A Top Media Buyer In Denver
Monday, 14 June 2021 08:54
Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.