Marketing campaigns come in all sorts of shapes and sizes. Some campaigns are regional, others are national. Many campaigns are exclusively print, while many others stick to digital platforms. Everyone wants their marketing campaign to generate the best ROI for their business. Crafting the best digital marketing campaign in Denver is much harder than you might think. When you’re developing your campaign, it can help to examine other successful ones first. They might have some important insights that can improve your campaign. Our team identified some important lessons from a few of the best recent campaigns in Denver to help…

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

Last month, the Women’s National Basketball Association (WNBA) began a rebranding effort to change its look in the 2019 season. They announced the branding update on Twitter, releasing a new logo, a new slogan — “Make Way” — and a new partnership with AT&T. As a top brand development agency in the Denver area, FiG wanted to comment on this interesting branding move for such a large organization.

The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.

In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.

Last week, SC Johnson launched a new advertising campaign for their latest product: Windex Foaming Glass Cleaner. With 15, 30, and 90-second video spots, social components, and a pop-up mural in Los Angeles, the privately held manufacturing company knocked it out of the park with these creative advertisements.