Marketing Ad of The Month (72)
FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
2023 Super Bowl Ads: Thoughts from a Media Buyer in Denver
Tuesday, 28 February 2023 08:50 The Super Bowl is one of the biggest advertising events of every year, and 2023 was no exception. 113 million people watched the Kansas City Chiefs and the Philadelphia Eagles duke it out (Statista), and there were plenty of ads for viewers to enjoy in between the action. As a leading media buyer in Denver, we're always interested to see what new strategies and creative ideas companies use to make sure their messaging stands out during the Super Bowl.
Branding Agency in Denver Examines M&M’s New Branding Shift
Monday, 30 January 2023 15:17 M&M’s, the flagship product of the candy manufacturer, Mars Inc., has been in the news a lot recently, and not just for selling candy. Instead, the media attention has been on their spokescandies – the personified M&M’s candies that have been an iconic part of the brand for decades. Now it looks like the candy characters are out and a new voice is ready to take over for the product. The news piqued our interest as a branding agency in Denver and we wanted to use our industry knowledge to discuss what caused the change of direction and where this…
Denver Advertising Agency Appreciates Autism Awareness Month Ad
Friday, 08 April 2022 13:03 Every month, hundreds of brilliant advertisements come out. They grab the attention of their target audience, communicate a persuasive message to their listeners, and create more brand awareness for the company. And this month, one marketing campaign caught our marketer’s attention at our Denver advertising agency.
Top Marketing Campaigns in 2021 From a Denver Marketing Agency
Thursday, 16 December 2021 10:24 In 2021, there were many moments that stuck out -- and even made history. As the year wraps up, it’s time to reflect on what impacted us the most. From the knee slappers to the tearjerkers, we are taking a look at a few of the most notable marketing campaigns of 2021. As a top Denver marketing agency, we’re going to dive into the innovative techniques marketers are using today to create compelling campaigns that not only draw in new customers but spark important conversations too.
Meow Wolf’s Billboards: Thoughts from a Denver Marketing Firm
Wednesday, 27 October 2021 12:39 The immersive art installation company, Meow Wolf, has opened up a new location in the Denver area. The creative brand has already made a mark in Denver thanks to its unforgettable billboard displays enchanting drivers on local roads. It’s no surprise that the art installation would be an instant hit with the advertisement’s vibrant colors zoning into a black hole of riddled text. This striking campaign is a crowd-puller as advertisements undergo a contemporary shift in the age of social media. As a leading Denver marketing firm, we are here to share our thoughts on this ad campaign.
United's New Campaign Analyzed By A Top Media Buyer In Denver
Monday, 14 June 2021 08:54 Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.
Denver Ad Firm Analyzes Samuel Adams’ Vaccine Ad
Wednesday, 28 April 2021 10:14 This famous beer brand’s latest advertisement is all about the importance of getting vaccinated (and being able to safely enjoy a beer with family and friends again soon). Samuel Adams’ “Your Cousin From Boston Gets Vaccinated” ad features a character who isn’t the sharpest tool in the shed. But even he made an appointment to get vaccinated against COVID-19. As a Denver ad firm, we’re always on the search for timely and meaningful ads, and this was one of our absolute favorites from the month of April.
Denver Marketing Ad of the Month: America’s New Thirst Trap
Friday, 26 March 2021 14:41 “Tell us your marketing department is young and on TikTok without telling us your marketing department is young and on TikTok.” That’s a top comment on Coors’ latest commercial: America Has a New Thirst Trap, a 15-second ad promoting their new line of hard seltzer beverages. As a Denver marketing agency, we’re always on the search for emerging and innovative ads that are especially effective in reaching their target audience. And this ad brilliantly achieves exactly that.
Marketing Company in Denver Shares Top 5 Favorite Super Bowl Ads
Friday, 26 February 2021 15:46 On Super Bowl Sunday, the commercials matter almost as much as the game (if not more). And this year, despite all the craziness of COVID-19, they delivered. Though there were some big-name brands that didn't partake—such as Budwiser, who chose to donate the millions of dollars it would've spent on an ad to raising awareness about COVID-19 vaccines—many others still participated. This year, CBS charged approximately $5.5 million for a 30-second spot. That price tag was slightly less than previous years, but still a significant amount of money for any brand. As a top marketing company in Denver, we're breaking…