Marketing Ad of The Month (50)

FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.

Last month, the Women’s National Basketball Association (WNBA) began a rebranding effort to change its look in the 2019 season. They announced the branding update on Twitter, releasing a new logo, a new slogan — “Make Way” — and a new partnership with AT&T. As a top brand development agency in the Denver area, FiG wanted to comment on this interesting branding move for such a large organization.

The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.

If you ever look back through old advertisements from past decades, you may find yourself cringing, often. Advertisements from the Mad Men era may feel ancient to us, but from the progressive framework of our modern era we can repeatedly find sexist or racist elements integrated into them.

Top Ads of 2013

Friday, 27 December 2013 03:00 Written by

It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.

Ad of the Month - Super Bowl Ad Breakdown

Monday, 03 February 2014 08:33 Written by

What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

Ad of the Month: UNICEF Tap Project

Monday, 03 March 2014 07:18 Written by

Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.

Ad of the Month: Tesla Unknowingly Gets an Ad

Monday, 24 March 2014 09:46 Written by

Tesla Motors Inc. does not pay for advertising nor do they have an agency, but they now have a 1 minute ad thanks to two young creatives who are fans of the brand.

Ad(s) of the Month: "Made with IBM"

Wednesday, 23 April 2014 09:40 Written by

Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!

Ad of the Month: Volkswagen 'Eyes on the road'

Tuesday, 01 July 2014 04:00 Written by

Texting while driving is dangerous no matter where you are at in the world. In China, Volkswagen came up with a cool way to make people understand this issue.