2020 has undoubtedly been a trying time for everyone. But now more than ever, brands still need to advertise. And it begs the question: how can I still advertise? We’ve all seen numerous attempts at advertising during this pandemic. Some have been great, some not-so-great, and others, completely tone deaf. During these times, it’s important to learn how to advertise thoughtfully and responsibly. As a media buyer agency, we have a lot of experience in creating thoughtful ads, that’s why we put together some dos and don’ts of crisis advertising.

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.

Hopefully by now, you’ve seen the notorious Peloton ad: “The Gift That Gives Back.” The 30-second holiday advertisement for the Peloton stationary bike has been widely condemned, mocked, and criticized. The entire saga unfolded within a week and it was an incredibly turbulent experience to watch from the sidelines. Even though it was an international ad, we believe that there are some lessons to be learned from it which could improve your advertising in Denver. As a leading ad agency in the Denver area, we wanted to share our thoughts on the Peloton ad.

Marketing campaigns come in all sorts of shapes and sizes. Some campaigns are regional, others are national. Many campaigns are exclusively print, while many others stick to digital platforms. Everyone wants their marketing campaign to generate the best ROI for their business. Crafting the best digital marketing campaign in Denver is much harder than you might think. When you’re developing your campaign, it can help to examine other successful ones first. They might have some important insights that can improve your campaign. Our team identified some important lessons from a few of the best recent campaigns in Denver to help…

Let’s face facts: the human race has come a long way from our hunter-gatherer days. Our ancestors scrounged for small scraps of food; today, you can grab lunch at a restaurant on any corner. Even better - you can have gourmet meals delivered right to your door. The food industry is crowded, especially in Denver, and consumers can get any food they want with just the press of a button. To stay afloat, restaurants need to market themselves effectively. Today, restaurant marketing in Denver is more important than ever before.

Last month, the Women’s National Basketball Association (WNBA) began a rebranding effort to change its look in the 2019 season. They announced the branding update on Twitter, releasing a new logo, a new slogan — “Make Way” — and a new partnership with AT&T. As a top brand development agency in the Denver area, FiG wanted to comment on this interesting branding move for such a large organization.