“Tell us your marketing department is young and on TikTok without telling us your marketing department is young and on TikTok.” That’s a top comment on Coors’ latest commercial: America Has a New Thirst Trap, a 15-second ad promoting their new line of hard seltzer beverages. As a Denver marketing agency, we’re always on the search for emerging and innovative ads that are especially effective in reaching their target audience. And this ad brilliantly achieves exactly that. 

On Super Bowl Sunday, the commercials matter almost as much as the game (if not more). And this year, despite all the craziness of COVID-19, they delivered. Though there were some big-name brands that didn't partake—such as Budwiser, who chose to donate the millions of dollars it would've spent on an ad to raising awareness about COVID-19 vaccines—many others still participated. This year, CBS charged approximately $5.5 million for a 30-second spot. That price tag was slightly less than previous years, but still a significant amount of money for any brand. As a top marketing company in Denver, we're breaking…

Robert Kelly went from world-renowned political pundit to internet sensation overnight in 2017 when his live interview on BBC News was charmingly interrupted by his young children. Long before the days of constant Zoom meetings and work-from-home orders, this type of interruption seemed almost novel. Thanks to the pandemic, they are now fairly commonplace. In Twitter’s most recent ad, Robert Kelly is back to show you how to stay focused and avoid distractions. And as a social media agency in Denver, we’re always on the lookout for engaging ads—especially with pop culture references—so we’re here to share our thoughts on…

As the presidential race enters the final few weeks, we’ve all seen plenty of political ads. However, a new political ad in support of presidential-hopeful Joe Biden has caught everyone’s attention because it’s unlike any we’ve ever seen before. The ad centers on the fact that Donald Trump is the first U.S. president in more than 100 years who doesn’t have a dog. With the tagline, “choose your humans wisely,” the ad appeals to people across party lines through a beloved human interest: dogs. And it’s incredibly effective. Here’s why, according to a top Denver marketing firm. 

When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH”…