Marketing Ad of The Month (51)

FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
Let’s face facts: the human race has come a long way from our hunter-gatherer days. Our ancestors scrounged for small scraps of food; today, you can grab lunch at a restaurant on any corner. Even better - you can have gourmet meals delivered right to your door. The food industry is crowded, especially in Denver, and consumers can get any food they want with just the press of a button. To stay afloat, restaurants need to market themselves effectively. Today, restaurant marketing in Denver is more important than ever before.
Last month, the Women’s National Basketball Association (WNBA) began a rebranding effort to change its look in the 2019 season. They announced the branding update on Twitter, releasing a new logo, a new slogan — “Make Way” — and a new partnership with AT&T. As a top brand development agency in the Denver area, FiG wanted to comment on this interesting branding move for such a large organization.
The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.
If you ever look back through old advertisements from past decades, you may find yourself cringing, often. Advertisements from the Mad Men era may feel ancient to us, but from the progressive framework of our modern era we can repeatedly find sexist or racist elements integrated into them.

Top Ads of 2013

Friday, 27 December 2013 03:00
It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.

Ad of the Month - Super Bowl Ad Breakdown

Monday, 03 February 2014 08:33
What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

Ad of the Month: UNICEF Tap Project

Monday, 03 March 2014 07:18
Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.
Tesla Motors Inc. does not pay for advertising nor do they have an agency, but they now have a 1 minute ad thanks to two young creatives who are fans of the brand.

Ad(s) of the Month: "Made with IBM"

Wednesday, 23 April 2014 09:40
Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!