Marketing Ad of The Month (80)
FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
Examining Gatorade's "You Know We Got 'IT'" with Advertising Agency Experts
Friday, 06 September 2024 16:10
Advertising Agency Deep Dives Gatorade's 2024 NFL Season Campaign As the 2024 NFL season begins, Gatorade has thrown its hat into the high value sports advertising ring with a bold new campaign that aims to electrify fans and athletes alike. But what exactly makes their "You Know We Got 'IT'" campaign stand out in a sea of sports marketing? Gatorade, a long-time leader in the sports drink market, knows that capturing the spirit of competition requires more than just catchy phrases and vibrant visuals. With the stakes higher than usual during the NFL season, our advertising agency is noticing that…
Dissect Vans' Revamped Storytelling with Our Digital Ad Agency
Monday, 12 August 2024 14:58
Digital Ad Agency in Denver Sheds Light on "Always Pushing" Campaign In a world saturated with digital advertising, how does a brand like Vans manage to captivate audiences and breathe new life into their storytelling approach? As experts in the field, our digital ad agency strives to analyze and unravel the strategies behind successful marketing initiatives to create better advertising solutions for our clients. Today, we're diving deep into Vans' latest "Always Pushing" campaign, a bold and innovative approach to capturing the hearts and minds of consumers.
How The Visual Language in This Olympics-Themed Ad Impacts Digital Advertising in Denver
Tuesday, 30 July 2024 12:06
What Milani’s ‘Face Set. Mind Set.’ Ad Teaches Us About Aesthetics in Digital Advertising As the 2024 Summer Olympics start up, Milani Cosmetics launches a new campaign featuring four top female athletes for their setting spray line of products entitled Face Set. Mind Set. Pairing gymnast Jordan Chiles, basketball star Sabrina Ionescu, weightlifter Mattie Rogers, and volleyball player Chiak Ogbogu, the campaign combines self-confidence and strength in an empowerment-focused message that fits right in with modern makeup advertising trends.
A Look at Samsung's '90s-Coded Ad with an Advertising Agency
Monday, 25 March 2024 18:23
An Advertising Agency's Take on Samsung's Throwback Ad with AI Tech In the fast-paced world of advertising, it can be challenging to create a campaign that deeply resonates with audiences on multiple levels. Samsung's recent ad spots have struck a chord with viewers by blending nostalgia with futuristic AI technology, creating a powerful swirl of emotions. As a well-versed advertising agency, we are constantly analyzing successful ad campaigns to understand what makes them effective. And as AI continues to permeate the industry, more and more people will be serving and receiving ads that have an element of AI.
Revisit Superbowl LVIII Ads with a Digital Ad Agency in Denver
Tuesday, 13 February 2024 15:59
Examine 4 Different Superbowl Ads with Our Digital Ad Agency in Denver The Superbowl is not just an annual event for football fans to come together; it’s also a prime opportunity for brands to showcase their creativity and marketing prowess. The “Big Game” has once again come and passed, and with it came a whole slew of new advertisements that both delighted and dismayed the masses. As a top digital ad agency in Denver, we always love the opportunity to analyze and dissect the commercials that aired during this massive broadcast.
Advertising Agency in Denver Explores the Masterful Marketing of Barbie
Tuesday, 25 July 2023 12:29
Dive into the Power of this Box-Office Hit with our Advertising Agency in Denver Since debuting in 1959, the Barbie brand has been a mainstay in the toy industry, captivating the hearts and imaginations of young children around the world. Some might even say Barbie has become the most popular children’s toy in modern history. And in the summer of 2023, a live-action film adaptation of the toy has made waves with the release of Greta Gerwig's “Barbie” movie starring Margot Robbie and Ryan Gosling. The marketing campaign behind the film amped up enough interest to make it a cultural…
AAPI Heritage Month Campaigns Analyzed by a Denver Media Buyer
Wednesday, 24 May 2023 15:18
Standout AAPI Heritage Month Ads According to a Denver Media Buyer Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward. 2023 has presented an interesting shift in the advertising landscape for AAPI…
Colorado Playoffs: A Look at Billboard Advertising in Denver
Thursday, 27 April 2023 13:17
Analyzing Billboard Advertising in Denver for Colorado Sports Teams The Denver Nuggets and Colorado Avalanche are two of the most beloved sports teams in Colorado, and they’re making waves this season. The NHL and NBA playoffs are in full swing, and both Colorado teams have made the cut following the regular seasons. The marketing strategies for both teams have been turning some heads too, and as a leading provider of traditional and digital advertising in Denver, we wanted to share our thoughts.
2023 Super Bowl Ads: Thoughts from a Media Buyer in Denver
Tuesday, 28 February 2023 08:50
The Super Bowl is one of the biggest advertising events of every year, and 2023 was no exception. 113 million people watched the Kansas City Chiefs and the Philadelphia Eagles duke it out (Statista), and there were plenty of ads for viewers to enjoy in between the action. As a leading media buyer in Denver, we're always interested to see what new strategies and creative ideas companies use to make sure their messaging stands out during the Super Bowl.