Marketing Ad of The Month (90)
FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
Advertising Agencies Battle It Out In Super Bowl 51
Wednesday, 22 February 2017 07:47
While the Super Bowl is a match of athletic wits and prowess, the Super Bowl ads are, well the Super Bowl for advertising agencies. This year, thirty seconds of air time cost advertisers and advertising agencies between $5M - $5.5M.
Need a New Marketing Hook? Try Joy
Monday, 21 March 2016 06:19
When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.
Despite 1.3 Million Shares, Emotional Story Ads Still Don't Cut it in US Holiday Market
Monday, 21 December 2015 03:52
Campaigns that tell a brand story before asking people to make a purchase tend to be more effective than those that encourage people to immediately buy something. The holidays have the ability to capitalize on this storytelling tactic.
Ad of the Month - Samsung
Friday, 19 June 2015 07:00
Memorable advertising should be original and creative, with an emotional hook. This month, Samsung has nailed this simple formula with their newest advertisement for their new Galaxy S6.
Ad of the Month: Volkswagen 'Eyes on the road'
Tuesday, 01 July 2014 04:00
Texting while driving is dangerous no matter where you are at in the world. In China, Volkswagen came up with a cool way to make people understand this issue.
Ad(s) of the Month: "Made with IBM"
Wednesday, 23 April 2014 09:40
Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!
Ad of the Month: Tesla Unknowingly Gets an Ad
Monday, 24 March 2014 09:46
Tesla Motors Inc. does not pay for advertising nor do they have an agency, but they now have a 1 minute ad thanks to two young creatives who are fans of the brand.
Ad of the Month: UNICEF Tap Project
Monday, 03 March 2014 07:18
Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.
Ad of the Month - Super Bowl Ad Breakdown
Monday, 03 February 2014 08:33
What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”