Marketing Ad of The Month (90)
FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
Kobe Bryant Enters The Advertising World With BodyArmor
Friday, 20 April 2018 04:00
BodyArmor released four 30-second spots on Wednesday that take aim at Gatorade, the sports drink giant. Featuring NBA, WNBA, and MLB stars, each spot depicts an ironically outdated scenario (from 80s workout classes to carrier pigeons) that poke fun at Gatorade's outdated product. Each spot closes with the line, “Thanks Gatorade, we'll take it from here.”
Search Engine Marketing Proves Lucrative For Travel Industry
Friday, 23 March 2018 05:58
Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.
The Best Superbowl Commercials of 2018
Monday, 05 February 2018 09:46
Sunday marked one of the biggest days in advertising as the Philadelphia Eagles took on the New England Patriots in the Superbowl LII. Creative teams from across the country brought out the clever, the altruistic, the downright hilarious and the utterly bizarre in an attempt to make their brand the most iconic of the night in 60 seconds or less.
Taco Bell Offers The Keys To A Secret Society
Friday, 12 January 2018 09:44
Inspired by a local taqueria, San Bernadino restaurateur, Glen Bell, opened the Mexican-inspired favorite, Taco Bell, in 1962. In just five short years, the fast-food restaurant had more than 100 storefronts in states all over America. By 1997, Taco Bell had more than exploded on the fast-casual dining scene and was purchased by YUM! Brands, formerly Tricon Global.
Transparency In Advertising From Big Tobacco
Monday, 18 December 2017 08:07
Nearly twenty years ago, a battle was waged against the tobacco industry regarding the inaccuracy and blatant deception in cigarette ads over the past half a century. Last month, the repercussions took full effect with a series of transparent “corrective statements” paid for by big tobacco themselves that warned of the effects of smoking.
November Ad Of The Month: Svedka Cursed The Internet
Friday, 03 November 2017 05:00
Swedish vodka brand, Svedka, rolled out a Halloween “Curse” campaign last month, taking retargeting to a whole new level.
October Ad Of The Month: Burger King Has The "IT" Factor
Monday, 30 October 2017 05:00
The 1986 Stephen King thriller, It, has been making waves as a second movie adaptation was released last month.
April Fools' Day Ad Hoaxes
Wednesday, 26 April 2017 07:40
Advertising doesn't have to be serious. In fact, every year April Fools' Day ad hoaxes allow advertisers the opportunity to have a bit of fun with their brand. This April Fools' day, marketers couldn’t resist being goofy, deceptive, and downright hilarious in order to showcase their brands. We’ve compiled a list of our favorite April Fools' ads from this year.
Advertising Update: Carl’s Jr. Changes Their Message
Thursday, 30 March 2017 03:39
Carl’s Jr., notoriously known for overtly sexual advertisements, has adopted a new approach to advertising strategies. In its new ads, the younger, more provocative Carl Hardee Jr. has been replaced by a charming and more senior Carl Hardee Sr., who is not one for provocative, bikini-clad women.