Marketing Ad of The Month (58)

FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.

Ad of the Month - Alcatraz Delivery

Tuesday, 15 May 2012 07:30
What gives you a better experience than just giving you the experience? Many times when I watch TV shows, I can't stop wondering what if it happens to me. This time, thanks to a great ad agency, audiences can really experience part of a TV show for themselves.
Honda's anti-theft negotiator has caught our attention AGAIN! This Honda video was chosen as our ad of the month for its innovative concept, vivid living scenario, smart timing, and its lingering effect. Though it was an April Fool's ad, it is not a joke. Similar type of technology is out there and available, and Honda has announced to put this on all of their 2013 vehicles*.

Anti Smoking Gone Creative

Tuesday, 27 March 2012 05:52
Creative advertising is important to the overall success of a marketing campaign. This anti-smoking advertising campaign takes that creativity to the next level; we briefly examine this advertisement in this blog post.

Ad of the Month - LG The Slimmest TV

Friday, 09 March 2012 01:00
FiG's focus this month is on LG for introducing the world's slimmest TV in such a creative fashion. Instead of developing a traditional advertisement, LG cleverly disguised this promotional video as a Youtube favorite that you would send to your friends.
After 14 successful years, Priceline.com is killing off their “Negotiator” character, played by the iconic William Shatner. This big action reflects their latest branding emphasis on the fixed-price discounts.
We decided to start off this year's Ad of the Month with an inspirational 3 minute spot from the fast food chain Wimpy. Not many people knew that they catered to the visually impaired by offering braille menus, so Wimpy decided to do something special at the three biggest blind institutions.
With the dominating presence of social networking sites such as Facebook and Twitter, many people are struggling to keep incriminating photos offline. At least that's what Del Norte Brewing Company is banking on with their recent promotion.

Ad of the Month-Nando's Dictators

Wednesday, 07 December 2011 01:58
Let's take a look at an ad you might not have seen. The Chicken Chain Nando's gets attention with this South African spot. The ad shows Zimbabwean President Robert Mugabe at an empty dinner table daydreaming about the good old days he's had with former dictators. We're not talking about state dinners and UN meetings as he flashes back to an AK-47 water gun fight with Muammar Gaddafi and recreates a scene from Titanic with Idi Amin among others including Suddam Hussein and Mao Zedong.

Target.com Poor Website Redesign

Tuesday, 25 October 2011 05:31
Even big companies make stupid mistakes. After a decade of relationship with Amazon's website team, Target finally built and launched their own e-commerce solution on August 23. But, this isn't really good news at all. Target's customers have complained about the new website since it is launched: