When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH”…

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

Marketing campaigns come in all sorts of shapes and sizes. Some campaigns are regional, others are national. Many campaigns are exclusively print, while many others stick to digital platforms. Everyone wants their marketing campaign to generate the best ROI for their business. Crafting the best digital marketing campaign in Denver is much harder than you might think. When you’re developing your campaign, it can help to examine other successful ones first. They might have some important insights that can improve your campaign. Our team identified some important lessons from a few of the best recent campaigns in Denver to help…

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.