Marketing Ad of The Month (58)

FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.

Ad(s) of the Month: "Made with IBM"

Wednesday, 23 April 2014 09:40
Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!
Tesla Motors Inc. does not pay for advertising nor do they have an agency, but they now have a 1 minute ad thanks to two young creatives who are fans of the brand.

Ad of the Month: UNICEF Tap Project

Monday, 03 March 2014 07:18
Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.

Ad of the Month - Super Bowl Ad Breakdown

Monday, 03 February 2014 08:33
What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

Top Ads of 2013

Friday, 27 December 2013 03:00
It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.
Gap launched its holiday “#makelove” campaign, but no love was given from some...

Patagonia Marketing - Crazy or Genius?

Wednesday, 27 November 2013 04:38
If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.

An Alcohol Ad Above The Rest

Monday, 18 November 2013 08:53
Tullamore Dew Irish Whiskey and New York based agency Opperman Weiss have teamed up to create an all but typical advertisement.

Ad of the Month: Ron Burgundy For Dodge Durango

Wednesday, 23 October 2013 07:11
Not only has Dodge snagged Will Ferrell for the new Dodge Durango ads, but they snagged him as his character, anchorman Ron Burgundy. The team at Dodge’s ad agency, Wieden + Kennedy, crafted an ad campaign featuring the 1970's Burgundy pitching a car from 2014.