Progressive Insurance has always been known for creating interesting ads. They’ve done an excellent job of creating compelling characters and storylines that have what we call “legs”; meaning, the ad campaign can essentially continue on in many directions. Think Flo: she has been featured in Progressive’s ads since 2008 - over 12 years of being an advertising icon!
Clearly, Progressive knows how to leverage humor and relatability to create award-winning advertising campaigns; and in 2020, it’s no different. Between most of the nation working from home and socially distancing, this year has changed the professional scope quite a bit. We believe Progressive went in a unique direction that struck a wonderful balance, making this ad campaign a true success. If you’re interested in boosting your Denver advertising efforts, check out these 3 tips we can learn from Progressive’s “WFH” ad campaign.
1.) Make It Relatable
The reason Progressive’s campaign works so well is because it’s painfully relatable. If you’ve had to work from home throughout the past few months, you know the struggle of navigating the new digital sphere from your bedroom. It’s something the majority of us have never done before, and it can be very awkward, to say the least. Between accidental muting or inevitable technology issues, we’ve all experienced some sort of digital obstacle at one point or another. Progressive does a wonderful job of making light of these common WFH issues with some humor. So remember, In order for an ad to really resonate with an audience, you have to make it relatable.
2.) Appeal To The Current Climate
2020 is undoubtedly a very unique year. While it’s important to not dwell on the negative, it’s also crucial for your ad to appeal to the current climate. Progressive’s WFH does exactly that. Instead of putting out a cliche “we’re all in this together” type of ad, Progressive acknowledged these strange circumstances and put a funny twist on them all. When you’re looking to improve your Denver advertising, make sure you strike a good balance of being mindful but also relatable and comedic.
3.) Use Humor (When Appropriate)
Arguably some of the most memorable ads are funny. Think Super Bowl commercials: the ones we always seem to talk about are the ones that made us laugh. Humor can be a wonderful tool to leverage when it comes to advertising. However, make sure you’re using your best judgement and know the time and place. Failing to be mindful about certain sensitive topics can do much more harm than good. You don’t want to create an advertising blunder!
Execute The Best Denver Advertising Campaigns With FiG Advertising + Marketing
It’s never easy creating advertising campaigns, and during times like these, it’s even harder. At FiG Advertising + Marketing, we’ve overseen many campaigns over the years. Including direct mail, radio, digital, streaming video, and more, our experts can create award-winning campaigns for any industry.
If you’re interested in taking your Denver advertising to the next level, contact us today!