Both teams have strategically placed playoff ads on billboards in high-traffic areas throughout Colorado. These ads feature eye-catching graphics and iconic team slogans to grab the attention of Colorado sports fans. These ads have acted as a great way to build hype for the playoffs and get fans excited about the upcoming games.
In this article, our skilled team at Real FiG Advertising + Marketing will analyze the effectiveness of this year’s playoff billboards.
Are Billboards Right for Your Marketing Strategy?
Billboards are an effective marketing tool for many businesses and organizations because they have the ability to reach a large and diverse audience quickly. Billboard ads are highly visible and can make a lasting impression on individuals who see them repeatedly. These ads are seen by thousands of individuals each day, making them a cost-effective way to advertise, especially when compared to other marketing channels such as television or radio.
Unlike other forms of advertising, billboards provide are always visible to consumers (sometimes even during the night) and are highly effective for brand awareness. Even if a consumer glances at a billboard and then looks away, they may still retain important information such as your company name or the services you offer. Whether it is their morning commute or drive to their one-off destination, drivers are forced to see billboards every single day.
Overall, billboards are a powerful marketing tool that can increase visibility, awareness, and profitability for businesses. However, smaller businesses with limited marketing budgets and niche target audiences may not find a lot of value in this form of advertising in Denver.
Analyzing Playoff Billboards in Denver
From our perspective, the billboards throughout Denver that are promoting playoffs for the Avalanche and the Nuggets are serving a handful of purposes:
1.Build awareness of the playoff runs for both teams
2. Encourage viewership and ticket purchases
3.Grow the local fanbases for the Colorado teams
To accomplish these goals, the advertising for the Denver Nuggets features some of their all-star players, such as Nikola Jokic and Jamal Murray. Their most notable billboard advertisement includes the team playoff mantra, slogan "Bring It In," with some iconic player shots surrounding it. These combined graphic elements effectively showcase the stacked line-up for the Nuggets team, quickly builds hype for the upcoming games, and instills a sense of Colorado pride.
Similarly, the Colorado Avalanche have been using billboard advertisements to promote their run in the playoffs with their own mantra: "One Way, Our Way." The defending Stanley Cup Champions' ads feature recognizable Avalanche players like Nathan MacKinnon, Cale Makar, and Mikko Rantanen, along with the team's signature burgundy and blue colors. This slogan builds upon the team’s previous successful season, which built on the mantra “Find A Way.” We’d argue this is a clever way to continue building upon the fanbase cultivated in the previous season.
Different Forms of Traditional Outdoor Advertising
In addition to the traditional large billboards typically used for broad awareness advertising campaigns, there are many other outdoor advertising alternatives to explore. From digital billboards and interactive kiosks to ad panels, banners, and vehicle wraps, there are plenty of opportunities to explore. These Colorado sports teams have leveraged those other marketing mediums for their advertising in Denver and across Colorado.
Larimer Square is an iconic spot in Downtown Denver that is usually lined with Colorado flags. That is unless it is playoff season.
During their playoff runs, the Colorado Avalanche and Denver Nuggets have converted this highly trafficked area to extend their marketing efforts.
Each flag represents a player on the roster with their respective playoff mantras plastered around the square. This brings instant brand recognition and serves as a constant reminder of what is going on in our city, thus driving ticket and merchandise sales and increasing hype.
In addition to these types of in-person marketing efforts, both teams have been leveraging social media to build hype around the playoffs. They've been sharing highlights, behind-the-scenes content, and engaging with fans to keep them excited and engaged throughout the playoffs. This type of multi-channel marketing is crucial for larger organizations and small businesses alike, as consumers often need multiple touchpoints before converting.
As the playoffs continue, it'll be exciting to see how both the Denver Nuggets and Colorado Avalanche play and compete in their competitions! As marketing nerds, we will continue to watch how each team leverages marketing to drive fan engagement and support.
Improve Your Advertising in Denver with a Top Local Marketing Firm
When developing a marketing strategy for your business, the most important thing to note is that you have options. At Real FiG Advertising + Marketing, we help businesses find the perfect advertising and marketing solutions for their unique needs and budget by utilizing data-driven strategies and creative expertise. We are dedicated to delivering measurable results that exceed your expectations. Whether you're looking for an eye-catching billboard advertisement or a comprehensive digital marketing strategy, our team of advertising professionals can help.
Contact us today and let us help you stand out from the competition and reach your target audience effectively.