With so many options available, it can be overwhelming to know where to start and how to look past the price point when comparing options. Here's a list of steps to take if you want to choose the right Denver advertising agency for your business:
Determine Your Marketing Goals and Objectives
Before you start looking for a marketing agency, it's important to define your marketing goals and objectives. What do you hope to achieve from your marketing campaigns? Are you trying to generate brand awareness or are you looking for immediate leads? Understanding your marketing goals will help you determine what services you need and what type of agency you should be looking for.
Research and Compare Local Advertising Agencies
As mentioned earlier, there are plenty of advertising agencies in the metro area. Take some time to look for agencies that specialize in your industry or have experience with businesses like yours. When comparing potential partners, pay attention to their offered services, pricing structures, and client reviews. Some providers solely specialize in paid media, others focus only on digital advertising, and others provide a full-service approach.
Don't be afraid to pick up the phone and ask agencies some questions! When choosing an advertising agency, it's important to select one that values customer service and takes time to understand your objectives. Your success will be tied directly to theirs, so it’s important to make sure that the agency connects well with your business and your needs.
Check Their Portfolio and Case Studies
A digital marketing agency's portfolio and case studies can give you an idea of their strengths, capabilities, and quality of work. Look for examples of their work that aligns with your industry, and your goals and objectives. It’s worthwhile requesting additional examples of their previous work and results too. A good marketing agency should be able to provide regular reporting and analytics to measure the success of your campaigns. Ask about their reporting processes and what metrics they can track for you.
Evaluate Their Communication and Collaboration Process
Communication and collaboration are key to a successful partnership with any advertising agency. As such, it’s important to evaluate the agency’s communication processes and how they collaborate with their clients. Do they have a dedicated point of contact that you can get in touch with at any time? Does the agency schedule monthly check-ins or status updates? How often will those marketers seek out your input for your marketing campaigns?
When searching for agencies, consider those that prioritize a collaborative approach.
Team Expertise and Experience
Experience matters. Period. The expertise of a marketing agency's team can make a big difference to the success of your marketing efforts. How long has the team been in the marketing landscape? What about the agency itself? We recommend looking for agencies with experienced and certified professionals in areas like SEO, PPC, social media, and content marketing.
Trust Your Gut Feeling
At the end of the day, trust your gut feeling when choosing a Denver advertising agency. If a particular agency doesn't feel like the right fit or you have doubts about their capabilities, it's better to keep looking for the right partner for your business. Remember that you can schedule consultations with multiple companies to gather and compare quotes, just like any other service provider. Those consultations can be invaluable opportunities as you can ask a wide range of questions and determine if the agency is a good fit for your needs.
Get Started Today with Our Denver Advertising Agency
Real FiG Advertising + Marketing is the solution for businesses in Denver who are looking to enhance their brand image and increase their customer base! Our expert team offers targeted, creative, and effective advertising and marketing strategies that deliver data-driven results. We treat our clients' budgets as an investment to be managed and protected, with a clear goal to be achieved, and a return on investment to be expected. With FiG, your business will stand out in the competitive Denver market, and we will work hard to achieve your long-term growth goals.
Contact Real FiG Advertising + Marketing to explore how our Denver advertising agency can help you achieve your business objectives.