Search engine optimization (SEO) has become a critical component of digital marketing. In short, SEO is a long-term marketing strategy that drives traffic and qualified leads to your website by strategically improving your organic search engine rankings for relevant keywords. When looking for a product or service, the first thing most consumers do is visit a search engine to help them find what they desire. Search engines like Google have gained the trust of their users because they help users find quick, quality results for their questions and queries.
How Does SEO Apply to Your Business
When you hire the right SEO agency in Denver, they will optimize your website content according to SEO best practices. Given enough time, those optimizations will help your company appear higher in search results for relevant keywords and may eventually rank in the top position. This means that potential customers will be more likely to find your business when searching for relevant products or services. And as opposed to paid search ads, you don’t have to pay a dime for those organic search visitors.
Without SEO, your website may be buried on the second or third page of search results (or much lower), making it much harder for potential customers to find you. The vast majority of searchers do not go past the first page of search results, so, they are more likely to work with your competitors if your site doesn’t appear on the first page.
When considering your marketing operations, it's worth integrating SEO into your strategy. Here are a few reasons why.
1. Increase Visibility & Ranking:
With the right SEO strategy, you can increase visibility for your business and improve your average organic rankings on search engines. When your rankings are higher, this will help drive traffic to your website and may result in more leads. For both new and established businesses, it is important to remain relevant and be who your target audience reaches first.
2. Cost Effective Marketing:
Aside from the cost of labor for the search engine optimization efforts, you won’t need to shell out a significant amount of cash for an effective SEO strategy. Once you’re on the first page of search results, all those site visitors and leads will be completely free. SEO targets users who are already actively searching for products or services like yours. Although SEO takes more time to see results than other forms of digital marketing such as pay-per-click ads, it often leads to a much higher click through rate and better return on investment.
3. Build Credibility & Trust:
From the perspective of potential customers, businesses that appear on the first page of search results are seen as more reputable and trustworthy. This is because users implicitly trust search engines like Google to provide reliable answers for their queries, and if your site appears at the top of search results, users will automatically assume that your business is credible. By consistently producing high-quality informative content and appearing at the top of search results, a website can establish itself as an authority for a specific topic, service, or industry.
4. Reach Unique Target Audiences:
SEO strategies can be tailored to reach specific target audiences and geographic locations by utilizing targeted keyword research and location-based optimizations. A business can analyze the specific language and keywords used by their target audience and incorporate those keywords into their website and content to reach those individuals. This can be a major benefit if you have multiple locations across numerous geographic areas or if you have multiple target audiences for your various services.
5. Uncover Valuable Insights:
When you work with an SEO agency, they will take the time each month to analyze your current search engine rankings, research relevant keywords, and monitor key metrics such as click through rates, and average session durations. This consistent focus on the data and analytics can help your content creators identify opportunities for new content on your website, discover unique trends associated with your business, and uncover many other valuable insights. All of this information can then be used to improve the user experience on your website and encourage them to take the next step of converting. The goal here is to help your business continuously optimize your website so that you can better reach and serve your customers.
Get Started Today with Our SEO Agency in Denver
At Real FiG Advertising + Marketing, we work closely with our clients to create custom campaign strategies that work. We offer a multitude of marketing services that you can pick and choose from, and we can put together a multi-channel marketing strategy to maximize your lead generation efforts. If you're tired of feeling like your marketing is falling flat, our team of digital experts are here to help.
Get in touch with Real FiG Advertising + Marketing today and let's chat about how our SEO agency in Denver can support your business goals.