Since our digital marketers are at the forefront of search engine marketing every day, we wanted to share our thoughts on some recent developments regarding AI.
The Rise of ChatGPT and Other AI Tools
To kick off 2023, the world was astounded by the news of ChatGPT. Launched in November 2022, ChatGPT (Generative Pre-trained Transformer) is a natural language processing tool driven by AI technology. It has been developed by OpenAI to interact with human users in an almost human manner.
The tool uses an expansive array of data to answer questions, create content, and assist with a wide array of tasks. People have already been widely experimenting with the system for a variety of uses. For instance, you can use it to explain physics, write songs and poetry, get programming help, and so much more. Suffice it to say, the capabilities of ChatGPT are truly astounding (and slightly terrifying).
It's important to note that there are already many other AI systems and tools that are already used by many people and many others are still on the way. ChatGPT has just become widely known recently due to its impressive nature and its recent integration with Microsoft's Bing.
What AI Content Creation Means for SEO Marketing in Denver
The applications of AI tools are seemingly endless and many already exist for digital marketing purposes. ChatGPT represents the next step in the AI revolution as many speculate that it will drastically change the landscape of digital marketing. For instance, these AI tools may be used for things like:
Artificial intelligence can simplify and streamline many important aspects of digital marketing. And while the tools can emulate human authors and craft content in certain tones, it's important to keep in mind that accuracy and originality are important for SEO marketing in Denver and across the globe.
The Concerns Surrounding AI Content Tools
AI content creation tools and systems build their content based on the millions upon millions of existing articles on the internet. That means there is some risk of plagiarism with these AI tools and that any content created by one may be viewed as copied and pasted by people and search engines alike.
Google, for instance, prioritizes original, relevant, and well-researched content over articles that appear duplicative of existing content elsewhere. So even if your content is created by an AI and is accurate, your website may still be penalized by search engines due to the lack of originality.
It's also worth noting that accuracy can be a common concern across AI content creation systems. As mentioned earlier, AI tools use existing data and content found elsewhere to build new content that aligns with your prompt. However, these tools may generalize certain phrases or terms and generate content that may be inaccurate.
For instance, if an AI is asked to write content around mental health, the system may use the terms "psychologist" and "psychiatrist" interchangeably as synonyms even though these two roles are different professions. An AI tool may also inaccurately represent other things in your content such as work processes, term definitions, or even your own brand identity.
That said, AI tools like ChatGPT stand to disrupt the SEO industry. ChatGPT will only continue to learn, gather data, and refine its language further as more and more users interact with it. That means the system will incrementally get better over time and produce higher-quality content.
Should You Utilize AI Content Creation Tools?
AI systems are the way of the future and they're only going to get better over time. Plus, these tools can help save you time and headaches, which is a very valuable commodity for every business.
If you're interested in leveraging tools like ChatGPT for your business, go ahead and give it a try. Just remember to always proofread the content your AI creates and spend a little bit of time adding your personal finishing touches.
Disclaimer: In case you were wondering, this piece was created by a real person and was not written by AI!
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