Displaying items by tag: SEM

Search engine optimization, or SEO for short, is one of the best digital marketing strategies for businesses of all sizes! However, search engine optimization can be very technical, complex, and confusing, especially if you have no former experience with it. Small business owners can make all kinds of SEO mistakes that may negatively impact their organic rankings. As a top SEO firm in Denver, we wanted to share some expert advice to help you avoid those common missteps.

Published in FiG Marketing Thought
Thursday, 04 February 2021 12:01

4 Reasons To Invest In Denver PPC Services

As a small business owner, you know how difficult it can be to bring in new business. Effective marketing is the key to acquiring new leads and sales. But developing the right campaign isn't a walk in the park for most business owners. If you're looking for a new way to bring in qualified leads, consider investing in Denver PPC services!

This digital advertising strategy can be one of the most effective marketing channels for your business.

Published in FiG Marketing Thought
Monday, 07 December 2020 09:45

3 Trends That Will Change SEO In Denver In 2021

As 2020 comes to a close, we can all finally breathe a sigh of relief. This year has been one hectic rollercoaster ride, mainly because of the COVID-19 pandemic. And now that the year is fading away into the rear-view mirror, it’s time to look forward to the future. What changes will the new year bring and how can we best prepare for all of it? There are a number of trends and recent updates that will surely impact SEO in Denver for the foreseeable future. As a top SEO agency in Denver, we are here to break them down to help you prepare for 2021.

Published in FiG Marketing Thought

In Denver’s highly competitive commercial real estate market, agents and brokers alike need all the support they can get to gain an upper hand. We aimed to provide that kind of market advantage to Fountainhead Commercial when, after completing their initial award-winning brand development, we launched a digital marketing campaign in spring 2019. Fountainhead Commercial Founder, Lowrey Burnett, was just getting his business started, and was eager to leverage our marketing expertise to hit the ground running. As leading experts in brand development and search engine marketing in Denver, FiG was happy to help Fountainhead find their footing.

Published in FiG Client Case Study

We’re excited to share that FiG has recently started up another partnership with the Adler Insurance Group! David Adler has led his own insurance agency in the Denver metro area for a few years now, operating as an Allstate brokerage. His company offers numerous forms of insurance coverage, including vehicle, homeowner, and life insurance policies. David was interested in expanding the digital visibility of his business to generate more leads. As a leading paid search agency in Denver, FiG was thrilled to have the opportunity to help David.

The client portfolio of FiG continues to expand! Our SEO firm in Chicago is proud to announce our newest partnership with Wellington Counseling Group (WCG). The Chicago-based business is comprised of a team of experienced psychologists. Offering a wide range of therapeutic treatments, Wellington provides high-quality mental health support for individuals, couples, and families. Our partnership began because the counseling group wanted to improve their digital presence with a high-quality website redesign. Our web designers at FiG were absolutely thrilled to offer a helping hand.

The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.

The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.

Over a year ago, FiG brought on a new client to add to our diverse portfolio: Interstate Energy, Inc. As the only Clean Burn waste-oil recycling distributor in Colorado and Eastern Wyoming, Interstate Energy was interested in expanding their customer base and acquiring a larger share of their highly competitive market. Now that we are a year into our partnership, we wanted to reflect on the dramatic ROI we’ve seen and celebrate our current successes as a leading SEO agency in Denver.

Published in FiG Client Case Study
Wednesday, 25 April 2018 06:30

Which Is Better: SEO Or PPC?

As digital marketers, we get this question all the time. Each time we speak to someone who is wondering about the best marketing tactics to drive traffic to their website, our answer is always the same: “It depends.” In order to choose the most effective tactic to complement a marketing strategy, one must take into consideration a number of different aspects of the company's current situation.

Published in FiG Marketing Thought
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