By leveraging keyword optimization, technical SEO strategies, and social media efforts, we are able to effectively increase brand awareness online for our diverse portfolio of clients. Now, let's take a deep dive into how we've achieved some incredible results for our client, First Tee - Colorado Rocky Mountains.
A Little Bit About First Tee - Colorado Rocky Mountains
You may have heard of First Tee before, as they are a national organization with active and thriving chapters all over the country. The Colorado Rocky Mountains (CRM) division is one of these successful chapters, providing young athletes in the Denver metro and Eagle Vail regions with access to golf instruction and educating them in life skills. First Tee - Colorado Rocky Mountains offers programs for kids of all ages and skill levels, from beginners to advanced players. In addition to golf lessons, participants also learn important values like integrity, respect, and perseverance through mentorship and coaching.
They also host various events and tournaments throughout the year, giving kids the opportunity to showcase their skills and compete in a friendly and supportive environment. They put on multiple adults and family tournaments as well, that serve as key fundraising opportunities for the scholarship programs. Their ultimate goal is to help make golf more widely accessible for kids so more people can experience the plethora of benefits of learning and playing golf.
Our Search Engine Marketing Strategy at a Glance
We've been working with First Tee - Colorado Rocky Mountains for over a year to generate quality organic SEO and social media content. With the help of carefully researched and localized keywords in monthly blog posts and consistent social media content, we have been providing their target audiences with valuable information on the benefits of golf, interesting aspects of the game, and the unique advantages of First Tee CRM. These tactics work to:
- Increase the average organic search rankings of the First Tee - Colorado Rocky Mountains website
- Drive more program registrations and event involvement
After some time with these efforts in place, the client's website will organically start to climb its way to the coveted first page of search results. This boost in visibility brings in more organic traffic and leads, helping the client's business grow without any extra expenses.
In addition to our SEM strategies, the social media calendar has also helped generate more organic traffic to the website. Each month we include a great mix of helpful tips, highlight success stories of First Tee participants, and providing information about programs and events. We've focused our efforts on platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn.
Results That Hit the Mark
Organic SEM and SEO are generally quite slow processes that need time and constant optimization to deliver the right results. Now that we've been working with First Tee - Colorado Rocky Mountains for well over a year, we can happily report some great year-over-year metrics. When comparing June YOY for the First Tee CRM website, organic search traffic increased by approximately 79%.
Also, the organization's Facebook page reach has increased by an impressive 425% YOY, and Instagram reach has improved by approximately 213% YOY. As previously stated, growing through organic methods alone can be a slow process. In the meantime, our team has launched some paid search and social campaigns for First Tee CRM as well over the past year. On the social media side of this, we were able to see a 443% increase in paid social reach for the organization in June year-over-year.
Overall, our continued organic SEM and social media efforts have been able to drive more traffic to the First Tee website which should benefit program registrations and event involvement. We will continue to optimize these marketing avenues with strategic keyword integration and thoughtful social content generation.
Get the Leads You Want with Search Engine Marketing in Denver
At Real FiG Advertising + Marketing, we seek to implement strategic SEM strategies that drive traffic and increase conversions for our clients. Our team of experts conducts thorough keyword research, creates compelling content, and optimizes organic and paid campaigns to ensure maximum ROI. With our personalized approach and dedication to delivering exceptional results, we have built a strong reputation as a trusted SEM partner for businesses of all sizes.
Contact us today to learn more about the benefits of a long-term SEM strategy for your business.