Through a meticulous approach that combines keyword research, local SEO best practices, social media management, and beyond, our team is bringing more high-quality traffic to our clients' websites. Let's delve into how these efforts are taking shape for Functional Recover & Enhancement - a leading IV therapy and wellness provider.
Get to Know Functional Recovery & Enhancement
Functional Recovery & Enhancement LLC, or FRE, is a pioneering mobile wellness service based in the Denver-metro area. Their unique "wellness on wheels" approach ensures that they provide top-notch therapeutic treatments right at your doorstep.
They take pride in being the only mobile wellness company that offers a diverse range of services, including IV therapy, mild hyperbaric oxygen therapy (mHBOT), infrared sauna therapy, BEMER therapy, and ionic foot detox therapy. This comprehensive selection allows them to cater to a wide array of health needs, making wellness more accessible and convenient for their clients. Whether it's helping those suffering from brain injuries, assisting individuals with autoimmune diseases, or offering performance enhancement for athletes, their aim is to help everyone achieve their health goals.
Founded by Ari DePaola with the mission to empower individuals on their health journeys, FRE aspires to promote a life free from injury and illness. Their dedication to providing exceptional, and effective wellness solutions in the comfort of people’s homes distinguishes them in the health and wellness community.
A Targeted Strategy with an Emphasis on Local SEO
For the past four years, our marketing firm has been dedicated to enhancing the online presence of FRE. This long-standing partnership has allowed us to understand their unique needs and challenges in the competitive health and wellness industry. Our first major initiative was to design and build a user-friendly website that incorporated carefully researched keywords relevant to their services. This foundational step ensures that FRE is visible in search results when potential customers are seeking wellness solutions.
In addition to the website, we develop monthly blog posts that not only optimize for specific keywords but also focus on local SEO strategies. These posts are designed to highlight the various services FRE offers, providing valuable information that resonates with the regional community. By addressing relevant topics, we aim to position FRE as an authority in the wellness space while drawing organic traffic to the site.
Social media management also plays a crucial role in our marketing efforts. We create engaging content for social media calendars, promoting the benefits of FRE's services in a fun and relatable manner. This approach not only fosters community engagement but also enhances brand awareness among potential clients. To further bolster their online visibility, we actively create guest posts and maintain online directories that contribute to localized SEO efforts.
All of these strategies are methodically crafted and executed with these goals in mind:
- Helping FRE rank higher in regional search results
- Generating more qualified leads, and ultimately converting them into satisfied and loyal clients
Results that Tell a Promising Story
Our Denver marketing firm has yielded some impressive results for FRE over the years. Some recent metrics of note include an 11% year-over-year (YOY) increase in organic search traffic in the month of July. This upward trend in organic traffic is a direct outcome of our targeted SEO efforts, including extensive keyword optimization and engaging content creation, which have helped position FRE favorably in search results.
Furthermore, the surge in direct search sessions by a great 69% indicates that our branding efforts are resonating well with the audience, driving more individuals to proactively seek out FRE’s offerings. June alone showed remarkable performance with a 37% YOY increase in total site traffic. This increase speaks volumes about the effectiveness of our multi-channel approach, where we have not only focused on search engine optimization but have also enhanced their social media presence, resulting in a 60% YOY increase in social traffic.
Our strategy has translated into promising, tangible outcomes, highlighted by a striking 300% increase in contacts YOY in June.
Reach Your Target Audience With Our Denver Marketing Firm
Our collaboration with FRE has showcased the significant impact that targeted marketing strategies like local SEO and social media marketing in Denver can have on a business's growth and customer engagement. At Real FiG Advertising + Marketing, we understand that every business has unique needs, especially in the ever-evolving landscape of mobile wellness services. If you're looking to reach your target audience effectively and drive meaningful engagement, we’re here to help you navigate the complexities of digital marketing.
Let's work together to bring your vision to life and make a lasting impact in your industry. Contact us today.