Denver's Trusted Commerical Electricians: P&L Electric
P&L Electric is a prominent commercial electrical contractor based in Colorado, recognized for their unwavering commitment to quality and customer satisfaction. Founded in 2005 by two seasoned tradesmen, Michael Cantral and Bert Lahaie, P&L Electric has evolved from humble beginnings into one of the most trusted partners for electrical services across Colorado’s Front Range and beyond.
The company prides themselves on its dedicated team of electricians and technicians, all of whom are trained in NFPA 70 electrical codes, possess multiple certifications, and carry a genuine passion for their craft. This combination of expertise and enthusiasm underpins P&L Electric's mission to deliver unforgettable client experiences, regardless of whether they are serving business owners, property managers, or maintenance personnel.
P&L Electric’s promise to clients is simple yet powerful: if you are not satisfied with their work, they will find the right solutions to address your needs and ensure your expectations are met. This client-first approach, coupled with their rich history and dedication to ethical service, solidifies P&L as a leader in the electrical contracting space.
The Evolution of Our Digital Marketing Strategy in Denver
Over two decades ago, Adrenalin, a division of Real FiG Advertising + Marketing, entered into a fruitful partnership with P&L Electric, collaborating closely to create their initial website and design their logo. This partnership laid the groundwork for a relationship built on trust and mutual growth. Our team at FiG has maintained strong connections with P&L Electric over the years, regularly engaging with them to understand their evolving business needs. This longstanding relationship proved invaluable when P&L Electric sought to revamp their online presence nearly 20 years later, recognizing the need for a modern website and enhanced digital marketing strategies.
In response to P&L's request, we embarked on a comprehensive project to design and develop a new website that not only reflects their brand identity but also meets current industry standards and user expectations. Our work didn't stop at the website launch. We also implemented content updates while producing monthly blogs filled with targeted keywords to improve search engine visibility.
Additionally, we set in motion passive link-building campaigns to bolster the website's authority in search engine rankings. Monthly performance reporting was integrated to provide P&L Electric with valuable insights into their online presence and marketing effectiveness. Through this collaborative approach and our commitment to leveraging our expertise, FiG has successfully helped P&L Electric expand their digital marketing efforts.
Positive Results for P&L
Now that we have been providing consistent search engine marketing (SEM) efforts for P&L for a little more than a year alongside our Denver web design, we are happy to share some of the impressive results that our efforts have yielded. One of the most significant achievements is the remarkable 88% year-over-year (YOY) increase in website sessions based on comparing August 2024 to the previous year.
In conjunction with the overall rise in website sessions, engaged sessions saw an outstanding 92% YOY increase. This metric reflects a deeper level of interaction, showing that not only are more users visiting the website, but they are also spending more time engaging with the content.
Perhaps most striking is the 137% YOY increase in organic search traffic, which highlights the effectiveness of our search engine optimization efforts within our SEM strategy. By homing in on relevant keywords and creating high-quality, informative content, we have helped establish a stronger presence for P&L in search engine results pages, catching the attention of users searching for related products and services. Each of these metrics underscores the positive impact of our SEM strategies and points toward continued growth for P&L Electric.
Get a Boost from Our Full-Service Agency with Denver Web Design
If these results sound enticing to you, we can help drive similar improvements for your business. At Real FiG Advertising + Marketing, we take pride in understanding the nuanced needs of our clients and translating those needs into impactful, user-friendly websites and long-term strategies that resonate with the target audiences. With our services, you can expect a blend of innovative web development in Denver, strategic SEO practices, and captivating marketing campaigns that elevate your online visibility beyond the competition.
Contact us today and take the first step towards transforming your online presence into a powerful tool for success.