Thursday, 24 October 2024 08:58

How a Casino Hotel has Grown with Search Engine Optimization in Colorado

Web Design Company and SEO Services Elevate Double Eagle

Today, businesses rely heavily on their online presence to attract customers and drive revenue. The Double Eagle Hotel and Casino understood that their website was not just an online brochure, but a gateway for potential guests seeking unforgettable experiences. Our web design company has had the privilege of partnering with the Double Eagle over the past year, harnessing innovative design and strategic SEO techniques. Buckle up as we take you through our partnership and share some of the improvements made with our approach.

The Double Eagle Hotel and Casino

Established in 1996, the Double Eagle was designed as a dazzling getaway destination, creating an atmosphere that is fun and exhilarating for all who visit. Nestled in the heart of Cripple Creek, Colorado’s Historic District, this gem of a casino was built under the highest standards of historical preservation, ensuring that it enhances the rich heritage of Cripple Creek and actively supports the local community.

Inspired by the legendary Double Eagle gold coins, the casino aims to double the fun, benefits, and overall value compared to other gaming establishments in Colorado. Guests can explore a sprawling casino floor filled with a plethora of exciting slot machines, enjoy on-demand alcoholic beverages, experience outstanding customer service, and much more. For those planning a stay, the Double Eagle Hotel, conveniently located above the casino, provides a charming lodging experience with options ranging from standard rooms to luxurious presidential suites, all thoughtfully designed to reflect the spirit of the mountains.

How Our Web Design Company Made a Difference

Our partnership with the Double Eagle kicked off back in September of 2023 with a fresh website design and exhaustive content optimization. Our approach involved a new, meticulously designed website user interface, which prioritized an intuitive navigation experience. By ensuring that potential guests can easily browse through the various services and amenities available, our web design company was able to improve customer satisfaction and drive engagement.

Following this design phase, we advanced to website development and coding, followed by content writing and placement. To maximize the Double Eagle website's visibility on search engines, the FiG content team rewrote and expanded existing content based on thorough keyword analysis. Since there are many other hotels and casinos in the area competing for top spots in search results, we placed a lot of emphasis on localized keywords to help the Double Eagle rank high for Cripple Creek and Colorado Springs-related terms. The new site officially launched in February and has driven higher quality traffic in the following months.

Ongoing Search Engine Marketing

The best marketing campaigns involve multiple avenues that work in harmony to maximize their impact for the client. As such, we have been pursuing a number of different ongoing SEM strategies for the Double Eagle; from blog writing to link building and email marketing to social media management.

In our search engine optimization in Colorado we generate two new blogs for the Double Eagle website that contain carefully researched keywords each month. We are also conducting off-site SEO by updating and creating business listings and contributing guest posts to acquire relevant back links.

Nurturing a Social Media Presence

Another core aspect of our strategy is generating organic social media content that showcases the Double Eagle brand and provides timely updates on events and promotions. We have been taking care to creatively portray the benefits of the amenities found in the hotel, casino, and on-site restaurant. We also incorporate posts that cover happenings in Cripple Creek and other local attractions that Double Eagle patrons may be interested in exploring.

Terrific Results with Our Tailored Approach

August was the first month we were able to report on year-over-year Google Analytics insights for the Double Eagle website, and we are thrilled to share that our agency has achieved some remarkable results. Overall website traffic saw an impressive increase of 113% YOY. This surge indicates a successful outreach and improved presence, helping potential customers discover the unique offerings at the Double Eagle.

Another standout achievement was an approximate 123% YOY improvement in organic traffic. This can be attributed to our focused SEO services both on and off the Double Eagle website. In addition to organic traffic growth, we also saw direct traffic rise by 89%. This significant increase indicates that more visitors are specifically seeking out Double Eagle, demonstrating heightened brand awareness and customer loyalty.

Perhaps the most striking result came from social traffic, which soared by an astounding 715% YOY. This underlines the effectiveness of our social media campaigns, which successfully engaged audiences and inspired them to learn more about the Double Eagle.

Optimize your Digital Footprint with Real FiG

Our collaboration with the Double Eagle Hotel and Casino stands as a testament to the transformative power of professional web design and SEO services. At Real FiG Advertising + Marketing we understand that no two businesses are alike—and that’s why we take the time to study your brand, industry, and target audience. If you’re ready for business to reach new heights like The Double Eagle and attract the customers you deserve, don’t hesitate to partner with our team.

Contact us today to start your journey toward digital excellence!