With these realities in mind, we are excited to be partnering with the incredible craftspeople at Ackerman & Sons. In this article, we’ll explore how our agency is collaborating with their furniture repair experts to transform their online engagement, attracting more customers and fostering lasting relationships.
Let Us Introduce: Ackerman & Sons
Ackerman & Sons is a highly regarded furniture repair, refinishing, and upholstery shop serving the Denver and Littleton areas. As a family-run business in its 5th generation, Ackerman & Sons has built a solid reputation for excellence, trustworthiness, and dependability in the furniture restoration industry. With a legacy dating back to 1895, they have cultivated authentic knowledge and extensive expertise unparalleled in Colorado. This deep-rooted history not only reflects a deep understanding of their trade, but also their commitment to offering a personalized customer experience that caters to the unique needs of each client.
At the heart of Ackerman & Sons is a full-service workshop staffed by skilled craftspeople who are passionate about their work. Their range of services includes antique restorations and custom piece repairs, approached with a meticulous methodology honed through years of experience passed down through generations. Whether you are looking to restore a cherished heirloom or repair a favorite piece of furniture, Ackerman & Sons is the go-to destination for exceptional results in the furniture restoration field.
Starting Off Strong with a Website Audit
Our collaboration with Ackerman & Sons kicked off in May of this year with a comprehensive keyword analysis to identify and target the most relevant search terms for their business. By analyzing search volumes, competition levels, and user intent, we could pinpoint high-potential keywords that Ackerman & Sons should optimize for, ensuring they appear prominently in search engine results when potential customers are looking for these services.
Concurrently, we conducted a thorough audit of Ackerman & Sons' existing website to assess their current Search Engine Optimization practices. This included evaluating technical elements such as site speed, mobile responsiveness, and URL structure, as well as on-page factors like title tags, meta descriptions, and header hierarchy. Through this audit, we identified areas for improvement to ensure that the website adheres to SEO best practices. This work makes it easier for search engines like Google and Bing to crawl and index their content. The audit also highlighted any potential content gaps where new, better-optimized pages could be created to more effectively serve their target audience.
Additionally, we created tailored recommendations for a Google Analytics dashboard. By setting up customized metrics and reports, we can jointly monitor essential performance indicators, such as traffic sources, conversion rates, and user behavior on their site. This data empowers us to make informed decisions and adjustments to our ongoing Denver search engine marketing.
New and Consistent Content for Better Visibility
In addition to optimizing existing website content, our search engine marketing agency is also focusing on content expansion through engaging blog writing. By creating informative and valuable blog posts centered around furniture care tips, repair techniques, and industry trends, we are working to position Ackerman & Sons as a thought leader in their industry. Each blog is designed not only to inform but also to be search-friendly, incorporating strategic keywords to attract more visitors while enhancing their site's authority. This ongoing content strategy helps establish a stronger connection with their audience, encouraging repeat visits and fostering trust with potential customers.
Ongoing SEO maintenance and enhancement are critical components of our Search Engine Marketing strategy for Ackerman & Sons. We continuously monitor their website performance, adjusting our strategies as search algorithms evolve and new keyword opportunities arise. This proactive approach helps to secure their visibility in search results over the long term.
Our team is also implementing passive link-building campaigns to boost the domain authority of their website. By earning high-quality, relevant backlinks from reputable sources in the furniture and home improvement industries, we aim to enhance their rankings and credibility in the eyes of both search engines and consumers.
Our team has also begun monthly paid search campaigns to generate even more qualified leads from our client’s target demographic. All these efforts combined create a robust SEM strategy that drives traffic, enhances local presence, and ultimately results in increased sales for Ackerman & Sons. Stay tuned to the Real FiG blog where we will be sharing the results of our efforts in a case study at a later date.
Supercharge Your Lead Gen with Denver Search Engine Marketing
At Real FiG Advertising + Marketing, we recognize that continuous SEO and SEM maintenance efforts are a crucial part of any great marketing strategy for not only Ackerman & Sons, but for every client. By enlisting the help of our SEM agency, you gain access to leading-edge techniques, data-driven insights, and strategies that have been proven to work. Don’t let your competitors outshine you—partner with Real FiG and watch as we transform your online presence and connect your business to new clientele eager for your services. Let's chat!