Let's take a closer look at how our marketing efforts are playing a crucial role in advancing My Electric Home’s goals and helping to generate new leads.
Get to Know these Home Electrification Pros
My Electric Home is Denver's leading provider of all things home electrification. Founded by Jason Altshuler in 2022, they set out on a mission to revolutionize the fragmented home electrification industry as he understands the frustrations of homeowners dealing with delays, added costs, and confusion. When it comes to solar power, EV chargers, or other electrical upgrades, MEH is not just in it for the money. Their focus is on empowering homeowners to achieve energy independence and reduce their carbon footprint.
Their dedicated specialists personalize solutions to fit their customers’ current electrical needs and future plans, offering a range of services from solar panel installations to heat pump water heaters and more. They also pride themselves on helping homeowners maximize savings through available rebates and cost-effective strategies. By operating with minimal profit margins and passing on savings to customers, My Electric Home strives to make energy-efficient upgrades more attainable and affordable for everyone.
Setting the Stage with a Content Refresh
In April of this year, our team at Real FiG Advertising + Marketing embarked on an exciting partnership with My Electric Home. Recognizing the potential for growth with a robust digital marketing strategy in the evolving energy marketplace, we initiated our collaboration with a comprehensive SEO audit. This foundational step allowed us to assess the existing website performance and identify key areas for improvement.
Once the audit was complete, we focused on a content refresh, revamping My Electric Home’s website to enhance user engagement and boost search engine rankings. Our approach involved creating compelling, relevant content that resonates with the target audience, while seamlessly integrating SEO best practices such as keyword research. This strategic content update set the stage for driving more traffic, increasing brand visibility, and ultimately supporting My Electric Home's mission of promoting sustainable energy solutions. With a solid foundation established, we are able to build upon it with our long-term digital marketing strategy in Denver.
Fostering a Robust Local Search Marketing Strategy
At FiG, we are committed to enhancing each of our client’s local search rankings to attract qualified leads and drive better traffic to their websites. For My Electric Home, our monthly blogging efforts focus on creating high-quality, informative content tailored to their target audience's needs. By optimizing each post with relevant keywords and local insights, we ensure visibility in search results, providing valuable information that positions them as an authority in the electric home industry.
In addition to blogging, we help maintain an active presence on their social media platforms. Regular posts not only engage their audience but also encourage shares and interactions that broaden their reach. This consistent engagement helps build a strong community around the brand and enhances its visibility in local search results.
Our passive link-building campaigns also play a crucial role in improving the MEH website’s authority. We are working to foster relationships with other relevant sources to secure backlinks that enhance My Electric Home's online credibility. Furthermore, diligent online directory management ensures that business listings are accurate and updated across various platforms, maximizing the business’ chances of being discovered by potential customers in the Denver metro areas.
We are also implementing some paid search and occasional paid social campaigns to attract more viable leads. As these efforts have been building on each other for a few months now, we are already starting to see some great results for the My Electric Home website. Keep an eye out for a future case study that will highlight the key improvements we've been tracking.
See How We Can Implement Local Search Marketing for Your Business
A well-executed local search strategy not only enhances visibility but also positions businesses as trusted authorities within their community, creating valuable relationships with customers eager to support local enterprises. At Real FiG Advertising + Marketing, our team of experts is dedicated to creating tailored search strategies that help businesses thrive in a competitive marketplace. Let's work together to unlock the full potential of your local presence and ensure your business is the first one customers find when they search for the products or services you offer.
Contact us today to get an SEO audit for your business and start your journey toward success.