Join us as we explain how we are harnessing the transformative power of SEO and other marketing best practices for our new client: Larson Mental Health.
Meet Larson Mental Health
Larson Mental Health is a leading provider of psychiatric services dedicated to offering comprehensive and personalized care for individuals of all ages struggling with mental health conditions. Their team of experienced professionals offers a wide range of services, including therapy, medication management, and psychiatric evaluations. They understand that each person's journey to mental wellness is unique, and they work closely with clients to develop individualized treatment plans tailored to their specific needs and goals.
Founded by Erik Larson in 2018, Larson Mental Health was born out of a desire to provide patients with the quality care they deserve. Erik's background in the healthcare industry, including experience in the Army, community health institutions, and public hospitals, inspired him to create a practice focused on individualized care and comprehensive evaluations.
Putting a Positive Foot Forward with Our Search Engine Marketing Services
Our collaboration with Larson officially commenced in March 2024 with a focus on enhancing their online presence through strategic content updates and a website refresh. By conducting in-depth keyword research and analysis, we have since optimized their website content to align with their long-term SEO objectives. Additionally, we revamped and expanded their site content to improve search engine visibility and drive organic traffic for their varying office locations throughout Colorado's front range.
Improving Long-Term SEO in Multiple Colorado Markets
With the updated website launched, we moved into the ongoing phases of the SEO and search engine marketing initiatives. This includes the production of four blogs every month which are carefully crafted to target core key search terms for locations such as Denver, Boulder, Fort Collins, and Highlands Ranch. By focusing on these specific areas, we're aiming to enhance local search engine optimization for Larson Mental Health and reach potential clients seeking mental health services in these regions.
In addition to the blog content strategy, our team is also actively engaging in online directory management, where we ensure that the business’ information is accurately listed on popular online directories such as Google My Business, Yelp, and Bing Places. By maintaining consistent and up-to-date information across these platforms, Larson Mental Health can experience improved visibility in local search results and attract more customers.
We are also implementing both passive and active link-building campaigns to further improve Larson's SEO. Passive link-building involves creating high-quality content that naturally attracts backlinks from other websites, while active link-building involves reaching out to other websites and requesting backlinks. By developing and placing content on third-party websites, we are working to establish Larson Mental Health as an authority in the mental health and psychiatry industries and improve the website's visibility in search engine results.
Our SEO agency will additionally be assisting with paid search campaigns to generate more leads and attract new patients to the Larson Mental Health website. By strategically targeting relevant keywords and optimizing our ad campaigns, we aim to drive targeted traffic to our website and convert visitors into clients. This integrated approach to SEO and paid search allows us to maximize their online visibility and attract a steady stream of new clients to their mental health practice.
So far, we have seen some very promising results from these initiatives which we look forward to sharing with you in a future case study.
Get a Great ROI and Quality Leads with Our Denver SEO Agency
SEO plays a crucial role in driving leads and increasing visibility for businesses in today's competitive digital landscape. Our team at Real FiG Advertising + Marketing is dedicated to understanding the unique needs of all types of companies and developing custom SEO strategies that will foster lead generation and drive quality traffic to your website. With our expertise in keyword research, content optimization, and technical SEO, we can help you outrank your competitors and connect with those who are actively seeking your services.
Contact us today to learn more about how our SEO and SEM services can benefit your business and take your digital marketing efforts to the next level.