Monday, 18 March 2024 12:49

Wrestling Org Grows Membership with Sports Marketing Agency

How Our Sports Marketing Agency is Driving Conversions via PPC Management

In today's competitive sports industry, it can be challenging for organizations to stand out and attract new members. Now more than ever, it's crucial for sports entities to implement effective marketing strategies to reach their target audience and grow their membership base. This is where the expertise of a sports marketing agency can make a significant impact. As long-time experts in the sports marketing industry, we are thrilled to be adding a national wrestling organization to our expansive client portfolio.

With the help of some highly strategic PPC management services and social media campaigns, we're aiming to make their memberships soar and grow the organization. We’re so excited to share this unique marketing project with you!

Let Us Introduce You to USA Wrestling

USA Wrestling is the National Governing Body (NGB) for competitive wrestling in the United States, and the organization represents the sport within the United States Olympic Committee. USA Wrestling coordinates amateur wrestling programs and promotes interest and participation in freestyle, Greco-Roman, and folkstyle wrestling specialties. With over 296,000 members across the country, including athletes, coaches, officials, parents, and fans, USA Wrestling works to expand the adoption of the sport and enforces rules through grassroots efforts. The long-standing organization charters over 5,000 wrestling clubs and sanctions over 2,200 competitions annually.

With a focus on fostering the Olympic Spirit and Team USA pride, USA Wrestling offers a wide range of programs and competitions for athletes of all ages and skill levels. With a rich history of success on both national and international stages, USA Wrestling is committed to continuing its legacy as one of the world's premier sports organizations. Through their dedication to excellence and inclusivity, USA Wrestling strives to inspire and empower individuals to reach their full potential in the sport of wrestling.

Bringing New Members to the Mat with PPC Management

We began a unique partnership with USA Wrestling over a year ago, as we conducted a top-to-bottom audit of the organization. We assessed their strengths, weakness, external threats, and opportunities to support the long-term growth goals of the organization. After finishing that audit, we transitioned into an agreement to bolster the membership of USA Wrestling through dedicated pay-per-click (PPC) management services.

Our paid search, display, and social media advertising campaigns have kicked off within the last month. Our campaigns’ primary objective is to increase membership registrations and we are accomplishing this goal by targeting a multiple audience simultaneously.

At our sports marketing agency, we are utilizing geo-fenced mobile device ID audiences of individuals who have attended or participated in wrestling events across the U.S., such as regional championships and high school tournaments. In addition, our campaigns are also targeting parents of young wrestlers and those with an interest in wrestling activities, as well as youth athletes.

By setting up these strategic audiences, we aim to deliver highly targeted ads to prospective members who fit within the ideal demographics for our client.

In addition to prospecting new potential members, we are also focusing on reconnecting with past members of USA Wrestling through retargeting campaigns. We are utilizing data from previous website interactions and membership lists to guide these remarketing strategies. Our team has tailored our messaging to encourage former members to rejoin the organization by reinforcing the lost benefits and advantages offered by USA Wrestling. Through targeted advertising and personalized communications, we will work to rekindle interest and engagement among former members, which should foster a sense of loyalty to the USA Wrestling community.

Through these multiple campaigns and strategic PPC management and maintenance services, our sports marketing agency will highlight the many benefits of being a member of USA Wrestling and continuously optimize the campaigns for improved conversions.

Stay tuned for future updates on the results of our advertising efforts!

Champion Your Brand with Our Sports Marketing Agency

When you work with the sports division of Real FiG Advertising + Marketing, you gain a genuine and experienced advertising partner who will champion your brand and propel your organization forward. Our team of experienced sports marketing professionals is well-versed in creating dynamic campaigns that resonate with athletic demographics and drive engagement with your target audience. With a deep understanding of the sports industry and a proven track record of success, Real FiG Advertising + Marketing is the ideal sports marketing agency to elevate your brand in today’s competitive world.

If you're ready to take your business to new heights, get in touch with us today to discuss how we can drive the metrics you want.