Displaying items by tag: search engine marketing

In Denver’s highly competitive commercial real estate market, agents and brokers alike need all the support they can get to gain an upper hand. We aimed to provide that kind of market advantage to Fountainhead Commercial when, after completing their initial award-winning brand development, we launched a digital marketing campaign in spring 2019. Fountainhead Commercial Founder, Lowrey Burnett, was just getting his business started, and was eager to leverage our marketing expertise to hit the ground running. As leading experts in brand development and search engine marketing in Denver, FiG was happy to help Fountainhead find their footing.

Published in FiG Client Case Study

One of the best ways to acquire new clients for your business is through pay-per-click (PPC) advertising. When these kinds of digital ads are well-crafted and well-positioned, they can achieve significant results for your company. As is the case with so many small businesses, you may not know where to start with your PPC ads. What channel is best for your internet advertising efforts? How can your ads be leveraged to achieve the best results? As experts in PPC services in Denver, we wanted to provide some clarity for those who are unfamiliar with these digital advertising strategies.

Published in FiG Marketing Thought

We are very excited to announce the addition of another client to our agency’s expanding portfolio. FiG has recently started up a partnership with Out of the Blue, a Denver-based commercial custom screen printing shop. This local business specializes in creating customized apparel and promotional products for B2B and B2C purposes. Our partnership began because the folks at Out of the Blue were interested in updating their digital marketing efforts to increase their inbound lead generation. As leading providers of SEO marketing in Denver, our team at FiG were more than happy to offer our digital services to improve the bottom line of Out of the Blue.

We’re excited to share that FiG has recently started up another partnership with the Adler Insurance Group! David Adler has led his own insurance agency in the Denver metro area for a few years now, operating as an Allstate brokerage. His company offers numerous forms of insurance coverage, including vehicle, homeowner, and life insurance policies. David was interested in expanding the digital visibility of his business to generate more leads. As a leading paid search agency in Denver, FiG was thrilled to have the opportunity to help David.

The client portfolio of FiG continues to expand! Our SEO firm in Chicago is proud to announce our newest partnership with Wellington Counseling Group (WCG). The Chicago-based business is comprised of a team of experienced psychologists. Offering a wide range of therapeutic treatments, Wellington provides high-quality mental health support for individuals, couples, and families. Our partnership began because the counseling group wanted to improve their digital presence with a high-quality website redesign. Our web designers at FiG were absolutely thrilled to offer a helping hand.

The search engine industry is always in a constant state of change. Out of all the top-tier search engines, Google is definitely the top change-maker. Every so often the search engine giant releases broad updates to their system. In late October of 2019, Google released yet another impressive update called BERT. Since then, the entire update has officially been rolled out internationally in over 70 languages. We wanted to discuss this update as it can have some vast implications for your Denver search engine marketing campaigns.

The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.

The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.

Over a year ago, FiG brought on a new client to add to our diverse portfolio: Interstate Energy, Inc. As the only Clean Burn waste-oil recycling distributor in Colorado and Eastern Wyoming, Interstate Energy was interested in expanding their customer base and acquiring a larger share of their highly competitive market. Now that we are a year into our partnership, we wanted to reflect on the dramatic ROI we’ve seen and celebrate our current successes as a leading SEO agency in Denver.

Published in FiG Client Case Study

You can’t talk about search engine optimization (SEO) without diving into local elements of SEO, as well. It’s an integral part of any search engine marketing (SEM) strategy and if you skip past local SEO, you can almost guarantee no one will find your business organically. This is where Google My Business can come into play; this Google tool is imperative for local search queries and larger-scale Denver search engine advertising strategies alike.

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